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NeoGAFs Kent Brockman
Sony maps out how first-party PlayStation studios are utilising AI tools during development
AI tools "allow our teams to spend less time on manual, high-effort tasks and reinvest time into building richer worlds and gameplay," says SIE CEO
Sony president and CEO Hiroki Totoki said that "AI will make it easier to take on more innovative and ambitious projects that were previously difficult to pursue due to constraints of cost and time."
"A core principle that guides our thinking about AI is that human creativity must remain at the centre. AI is a powerful tool – but it is not a replacement for artists or creators. It is an amplifier of human imagination and a catalyst for new possibilities."
Sony Interactive Entertainment CEO and president Hideaki Nishino stated that teams at Naughty Dog, San Diego Studio, and others have adopted Mockingbird, a tool generating facial models from performance capture.
This technology was used in recent releases like Horizon Zero Dawn Remastered.
"Importantly, we are not replacing human performers, but rather optimising how we process the data from these live captures. With Mockingbird, animation work that would have taken hours can now be completed in a fraction of a second."
Sony's first-party studios also use an AI tool for animating hair, which Nishino described as labour-intensive due to the large number of strands required.
"Our teams have accelerated this process by taking videos of real hairstyles and having an AI tool output a 3D model with hundreds of strands modelled."
Nishino emphasised that AI supports a more efficient production environment and improves discovery, helping games reach the right audience.
"These practical applications allow our teams to spend less time on manual, high-effort tasks and to instead reinvest their time into building richer worlds and gameplay for our players."
He clarified: "The vision, the design, and the emotional impact of our games will always come from the talent of our studios and performers," he said. "AI is meant to augment their capabilities, not to replace them."
Nishino also highlighted the use of AI in Gran Turismo, specifically in its AI-powered racing agent, Sophy. "Taking this further, our world-class creatives have already shown the ability to create amazing prototypes where NPCs with their own personalities can create a living, dynamic world for the players to explore."
He referenced the updated PSSR feature on PlayStation 5 Pro, and how it "uses machine learning to enhance image quality, delivering 4K visuals at high frame rates."
"Through our investments in AI and machine learning, we will continue to push the fidelity frontier forward," Nishino concluded. "We believe AI will unleash the creativity of our studios, power a more curated platform, and enhance the PlayStation experience for both players and creators.
"With our global player base, deep library of IP, and integrated ecosystem, AI is a powerful tool for us to deliver a truly cutting-edge entertainment experience."