Sony's response to EA Access Subscription plan

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CEO Kaz Hirai ‏@KazHiraiCEO 29m
Sony believes that EA Access for $30 per year is poor value, but $30 for 90 days of “Ben 10 Omniverse 2” is a bargain

snark aside, he has a point. if sony is going to act elitist about it, then their alternative rental service needs a better pay model.

while i understand and appreciate both sides of the argument, that EA's service is entirely optional, i agree that not all pubs need their own subscription service.
 
This analogy doesn't really apply IMO. You can still purchase games completely normally from the X1 store, you can completely ignore this sub and still access the games as you would normally.

You already have XBL that has a free games program. Why not just make a deal to give away EA games with that instead of another subscription? That's my point. EA is saying fuck your programs. We want to make more money and won't support your programs anymore so buy our new subscription service. Good business for them but Sony is playing it smart. Keep giving away EA games with their service WITHOUT adding more money. This is a good thing not bad. I can understand why some might be pissed off about the lack of choice. But they have a service to protect and grow.
 
Speaking for myself I feel that EA will need to make the Vault appealing by offering exclusive content and discounts via that Vault on the platforms the Vault is available. I would prefer for that content to not be locked away on the Vault behind yet another paywall. We are already paying Sony (or Microsoft or both). Adding another payee to my list of bills each month is not an appealing option to me. Especially when this "EA Vault" lowers the chances of me seeing that same EA content offered through PS+.

If EA is successful with this, how long before we see the "Activision Bank" or the "Rockstar Safe", or perhaps the "Ubisoft Archive" each with their own $5 a month fee. Content that once would have appeared as Games for Gold or PS+ monthly freebies, now locked behind another paywall. Discounts for these games locked behind paywalls. Exclusive content, DLC locked behind another fee.

On the surface I'm ambivalent towards the EA Vault. I worry more about where this road could go. I have no doubt that Sony is too in terms of how it will affect their own ecosystem they have worked very hard to build. It just so happens that my interests and Sony's are the same ... it's better for both consumers and platform owner for the ecosystem to be under the platform owners roof rather than to be fractured by the publishers.

Just IMHO. Choice is good, but is being forced to make a choice really a choice at all?

And again, people assumes that this service will keep EA/Ubi/whatever games out of PS+. Not gonna happen. It doesn't make sense. PS+ is tied to the online fee, so the userbase is always going to be huge compared to EA Access one. If you can make a big profit offering your games in a service like that, why would you stop doing it?

.

Replace PS+ with Game with Gold.
 
I don't have an issue with other pubs creating their own services similar to this one. As long as they don't prevent us from accessing our games as we normally do and have done for years I'm perfectly fine with it.

The only negative I can really see with other pubs starting their own services is that it gets a bit confusing.


Again, I can see why Sony wouldn't want this. However I think their excuse for rejecting it is a bullshit one. And one which they shouldn't be praised for.

That is the dilemma here. How are you going to push for this subscription to the consumers? By setting up incentives not offered outside the sub. Games are fractured as it is and now we're gonna butcher them up some more just to make the value appear higher for the sub.
 
What's really wrong with it though? It's optional and seems pretty good value for money. If that ever changes, just stop supporting it and cancel your sub.

It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free
 
Although sony says this is not good value. If I wanted to buy fifa 15. Took out a one month subscription on September 1st. (Cost of $4.99) Got early access to the game. Then recieved a 10% discount (paying $53.99). Then cancelled my subscription would have saved $1 and got early access. For that one month I would have also had access to the vault, and EA would have payed me $1 for the privilege. How can that not be good value.
 
It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free

To be fair, isn't this the case of DriveClub PS+ Edition?
 
PS+ was profitable before they made mp mandatory for it.

Also you hope it flops and are still paying for it.
sorry i mean this ea access thing flops. ps+ i actually started paying for when i had ps3 because they were offering good games. my problem with ea access is why cant they just put their games on ps+ like other publishers do? if we support this crap then ubisoft/activison/2k will follow and soon ps+/gwg offering, which we will be forced to pay for anyway because of multiplayer, will be crap.

so instead of gamers just paying for 1 service and getting games from all publishers + multiplayer access, we would have to pay the xbl/ps+ fees and in return get crap games
 
sorry i mean this ea access thing flops. ps+ i actually started paying for when i had ps3 because they were offering good games. my problem with ea access is why cant they just put their games on ps+ like other publishers do? if we support this crap then ubisoft/activison/2k will follow and soon ps+/gwg offering, which we will be forced to pay for anyway because of multiplayer, will be crap.

so instead of gamers just paying for 1 service and getting games from all publishers + multiplayer access, we would have to pay the xbl/ps+ fees and in return get crap games

The natural consequence of that situation is that gamers would abandon all subscription services en mass, leading to the death of this business model.
 
It's funny how you bring up two hot bed topics that EA is notorious for... yet you still can't see what kind of precedent would be set by EA setting up a service that is out to grip their money grubbing claws deep into consumers, to attempt to lock them into an ecosystem, with DRM mind you. But let's just forget about all that and focus on the positive... choices!

You're making it seem as if their gonna stop selling physical copies of games and make them available ONLY on the Access Hub to play them. This is a completely optional service that allows people to paly through multiple games without having to pay MSRP fort hem and then trade them in (which i do 90 % of the time for games i beat, i own 1) game for my X1, WiiU, and 360.

This is like saying that you dont want to buy a car that has navigation built in because you can use navigation on your phone, but the fact that the company offers navigation built in means that their hunting for your deep deep pockets.

Thats how you sound.
 
The short term memories on display here are pretty amusing. This whole industry operates by trends and precedents.

Remember DLC? Now that's ubiquitous and all publishers shovel it into everything.

Microtransactions? Yup.

Online passes?

F2P?

In each case consumers, exercising their right to choose, voted with their wallets and gave their blessing to being gouged in new and exciting ways. This will be exactly the same

DLC is still optional. Hell, I rarely buy DLC. Now you can argue that DLC should have been in the game in the first place but I do not buy games that I do not think are worth my money.

Microtransactions are also optional. I do get that they can be abused for a pay-to-win environment but I also choose not to support those games.

I'd still rather have the choice than none at all.
 
sorry i mean this ea access thing flops. ps+ i actually started paying for when i had ps3 because they were offering good games. my problem with ea access is why cant they just put their games on ps+ like other publishers do? if we support this crap then ubisoft/activison/2k will follow and soon ps+/gwg offering, which we will be forced to pay for anyway because of multiplayer, will be crap.

so instead of gamers just paying for 1 service and getting games from all publishers + multiplayer access, we would have to pay the xbl/ps+ fees and in return get crap games

So basically fuck the publishers, protect PS+?
 
It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free

You are not upset with the current service. You are against what might be. A maybe. Something that does not exist. Hard to argue with that.
 
It's funny how you bring up two hot bed topics that EA is notorious for... yet you still can't see what kind of precedent would be set by EA setting up a service that is out to grip their money grubbing claws deep into consumers, to attempt to lock them into an ecosystem, with DRM mind you. But let's just forget about all that and focus on the positive... choices!

If it doesn't present value, it will collapse.

And much like the MMO revolution, if there are too many subscriptions, the system could easily collapse.

But as it is right now, with no reason to change, it presents a value that Sony denies exists. They aren't saving you. They're protecting their own interests.
 
Damn giving the consumers choices!

(As far as I know, BF Premium is optional just as horse armor is optional.)

And how many maps are locked behind premium??? Man, this is what makes me sick... I have to pay them piece meal or one lump sum to obtain the right to play maps that actually outnumber the of maps that the title released with. What kind of shit is that for consumers? It's fucking peachy for EA, but not for me... and yes it's an option that I can never seem to escape. Horse armor didn't do shit either, it was mainly cosmetic, but that lead to the likes of BF premium... do you see where I'm going? Something so small and insignificant has morphed into that giant mess of DLC we now have to pay $50 for. That opened the door to pubs, and look at how wild they have gone with DLC! You think this will be any different?! Puuuhleease...
 
To be fair, isn't this the case of DriveClub PS+ Edition?

You can still buy DriveClub at retail though. But yes it's similar.


Like I said earlier, my main worry is that this will fracture the marketplaces and lower the quality of content we currently pay for through our respective services (Live Gold and PS+).

I could be wrong though ... it might drive competition even more fiercely. Certainly everyone will have to fight that much harder for a piece of the pie. Speaking for myself I have no interest in paying yet another monthly fee on top of my current expenses so I see this EA Vault thing as a net negative. It is not a jump to say that content that might have appeared on PS+ will move the Vault instead.
 
It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free

That I one silly scenario. You don't actually believe that, do you?
 
It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free

Making a Battlefield game exclusive to the Vault's userbase would not be in EA's best interest because the consumer pool would be much smaller. Let's be real, the Vault titles are games that are past their tails anyways.
 
The natural consequence of that situation is that gamers would abandon all subscription services en mass, leading to the death of this business model.

or much worse the console plebs pay $60 for ps+/xbl + $20 ea access (required for online pass now (lol)+ $20 ubisoft universe service + 2k service for $20. lets just knife this crap now before it gets out of hand
 
It doesn't surprise me at all that you are okay with anti consumer practices.

This however, isn't one. The very existence of EAA on the PS4 would mean the devaluing of PS+ as a whole, which would be bad for the consumer as well as Sony. EA is a company who time and time again has screwed over the consumer, I don't want them to be able to shuffle in a new era of publisher's following suit and having their own subscriptions.



Exactly. It is an absolute shame that some people don't see the long term ramifications of something like EAA succeeding or being allowed.


I agree, it very worrisome some gamers dont understand the whole picture with services like EA wants to establish with EAA. Even if people just doesn`t get it should be even to those folks clear, that with changes in business models only one side will benefit long term - and that will not be the gamer.
 
You are not upset with the current service. You are against what might be. A maybe. Something that does not exist. Hard to argue with that.

I screamed loudly when horse armour DLC came out. Because of "what might be" or what it might lead to.

It all came to pass =(
 
DLC is still optional. Hell, I rarely buy DLC. Now you can argue that DLC should have been in the game in the first place but I do not buy games that I do not think are worth my money.

Microtransactions are also optional. I do get that they can be abused for a pay-to-win environment but I also choose not to support those games.

I'd still rather have the choice than none at all.

But they became optional with a price rather than optional for free because of people. Let's not turn everything to shit.
 
or much worse the console plebs pay $60 for ps+/xbl + $20 ea access (required for online pass now (lol)+ $20 ubisoft universe service + 2k service for $20. lets just knife this crap now before it gets out of hand

Who would do that? Why?

If they did the services would probably be saving them money.
 
That is the dilemma here. How are you going to push for this subscription to the consumers? By setting up incentives not offered outside the sub. Games are fractured as it is and now we're gonna butcher them up some more just to make the value appear higher for the sub.


It's just like joining SamsClub or BJ's or whatever. You get discounts for being a member. If you don't like that sort of thing then you're free to shop anywhere. Membership incentives have been going on for a long long time.
 
It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free

Honestly, if they started offering full games at launch in the vault I would sign up in an instant. £20 a year for Battlefield and a bunch of other stuff? Sounds like a good deal to me. Better than £50 at release.

However, yes I see your point. I don't think that would happen though. Because they'd earn more money by making people pay full price at release.

You already have XBL that has a free games program. Why not just make a deal to give away EA games with that instead of another subscription? That's my point. EA is saying fuck your programs. We want to make more money and won't support your programs anymore so buy our new subscription service. Good business for them but Sony is playing it smart. Keep giving away EA games with their service WITHOUT adding more money. This is a good thing not bad. I can understand why some might be pissed off about the lack of choice. But they have a service to protect and grow.

I don't really understand why people are saying this is fine because it's a good business decision by Sony. But it's also bad because it's a good business decision by EA.

That is the dilemma here. How are you going to push for this subscription to the consumers? By setting up incentives not offered outside the sub. Games are fractured as it is and now we're gonna butcher them up some more just to make the value appear higher for the sub.

I can't see them offering any major incentives like exclusive DLC though. They'd earn more money by getting people to purchase the DLC without the sub. I could see them offering the DLC free or at a discounted price to subbed people though.

Something like weapon skins or exclusive emblems, sure. I couldn't really care less about that though.
 
sorry i mean this ea access thing flops. ps+ i actually started paying for when i had ps3 because they were offering good games. my problem with ea access is why cant they just put their games on ps+ like other publishers do? if we support this crap then ubisoft/activison/2k will follow and soon ps+/gwg offering, which we will be forced to pay for anyway because of multiplayer, will be crap.

so instead of gamers just paying for 1 service and getting games from all publishers + multiplayer access, we would have to pay the xbl/ps+ fees and in return get crap games

I think that this is oing to change this gen... It must have cost sony a fortune! And probably the main reason why you dont get to keep the game when your subs have expired
 
I personally think that this will be popular for people that buy two or more EA games per year...

As a person that only buys about 2 EA game per year (BF, NFS), nah.
At 10% discount, it really has to be 3-4 or more.

Then again, I'm not going hardcore digital this gen.

Not to mention, it was great watching the tears of people who bought BF4 digital day 1.
 
I screamed loudly when horse armour DLC came out. Because of "what might be" or what it might lead to.

It all came to pass =(

OK? I am judging the service for what it is. Not what you predict it will become. As of now, there is no harm. It has value to some people. For people it doesn't they do not have to buy it.
 
or much worse the console plebs pay $60 for ps+/xbl + $20 ea access (required for online pass now (lol)+ $20 ubisoft universe service + 2k service for $20. lets just knife this crap now before it gets out of hand

So $120 for a years worth of discounts on games I would buy normally, plus have access to games I didn't care enough to buy at full price, but can play them at a later time?

Sign me up for this!
 
So basically fuck the publishers, protect PS+?

ps+ needs protecting? 200% increase in subscriptions since ps4 release says otherwise. i just want the best value for what im having to pay for anyway. ps+/xbl is mandotory for multiplayer so ive accepted that i need to pay for it but i would rather ea/ubisoft/2k keep offering their games on these services rather than create their own services and turn ps+/gwg in complete crap
 
You're making it seem as if their gonna stop selling physical copies of games and make them available ONLY on the Access Hub to play them. This is a completely optional service that allows people to paly through multiple games without having to pay MSRP fort hem and then trade them in (which i do 90 % of the time for games i beat, i own 1) game for my X1, WiiU, and 360.

This is like saying that you dont want to buy a car that has navigation built in because you can use navigation on your phone, but the fact that the company offers navigation built in means that their hunting for your deep deep pockets.

Thats how you sound.

Honestly, I'm not even going to really bother with your comparison, because it's far from apt. It's obvious you don't you see what is going on. The end goal is to eliminate those physical based sales, to migrate consumers to all digital... to dictate consumers purchasing habits... to earn more with each sale while not even coming close to giving a decent return for consumers in true savings. Figure out how much money EA will net when they cut out the middle man, i.e. retailers... They give you a peanuts, while they reap all the treasure.
 
May I ask what the flying fuck you are talking about?

It's about options. Full stop. You can still get all the games EA's service offers outside of the service. You have the option. And there's no signs of it being any different.

I have no idea what your talking about, but I hope that helps you understand.

There's no sign of that yet because they've just started. And tho I don't necessarily hate on EA...c'mon, it's EA. The same company that basically killed the Dreamcast. The same company that pretty much screwed over Visual Concepts, and has killed pretty much its two most unique IP last gen (Dead Space and Mirror's Edge), or at least abandoned them. People thinking they won't withhold on content for XBL and PS+ to help drive EA Access are in denial.

I don't think anybody has made that comparison here.

The debate here is whether Sony actually did the right thing by denying EA their subscription offer on PSN or not. It is anti-consumer in that they blocked an optional service that some people are interested in. Let the market decide.
Again, we don't know the terms this was initially set up. For all we know EA never consulted to Sony for this. There are a lot of us who think this was already being planned much earlier and get the feeling this is moreso EA's initiative than it is Microsoft's, but MS is in the weaker position (compared to Sony) to "go along with it". It, which by all accounts is pretty legit-looking as-is.

The problem is when people assume Sony (if they were given a choice) did so just to be dicks. I'll quote this from another user that postulates things better:

*EDIT: I can't find the post but when I do I'll quote it here.
 
I actually agree to an extent, I have a feeling that the EA games are gonna be NHL 14.... but when NHL 15 is out and stuff like that. The problem I dont get is why not let the customer choose? Its $30 a year, even if the service is crap (strong possibility with it being run by EA), you're not spending a ton of money. Seems foolish to not have this on their system, I can see MS using this as a selling point that might win over some ppl.
 
If it doesn't present value, it will collapse.

And much like the MMO revolution, if there are too many subscriptions, the system could easily collapse.

But as it is right now, with no reason to change, it presents a value that Sony denies exists. They aren't saving you. They're protecting their own interests.

I hope this happens sooner rather than later...
 
It's just a matter of time before you see "Vault Exclusive" games if this goes forward. What better way to sell the service than to put say a Battlefield franchise available only to Vault subscribers. A Battlefield game that will undoubtedly be littered with extra DLC and microtransactions.

Battlefield FREE* with the Vault!

*not free
well that's still better than going out and buying battlefield for $60. I'd save $30 on it and I'd still get to play other games in the vault. And you know they wouldn't do that, they'd lose so many potential sales.

Honestly that doesn't sound nearly as bad as you probably wanted it to. Actually, it sounds pretty nice.

Were people saying stuff like this when Netflix first started? "What if they make a series netflix exclusive?! that would be so bad and set such a bad president!" I don't know about you, but house of cards was alright by me.
 
It's just like joining SamsClub or BJ's or whatever. You get discounts for being a member. If you don't like that sort of thing then you're free to shop anywhere. Membership incentives have been going on for a long long time.

I'm all down for discount. However, I doubt it will stop there. What if contents start to be hidden behind this sub paywall? Intentionally gimping games just to add value proposition is a very plausible scenario.
 
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