Also,
Lets talk about the slippery slope argument:
1) Lets say this leads to Ubi, Activision and others creating the same service.
2) Lets say they all charge roughly the same amount as EA.
Ok, where is the downside?
1) That's a lot of money out the door a month.
Sure, but who cares. Say you are now paying 20 dollars a month and you have access to all of the year old EA, Ubi and Activision games plus whatever is on PS+ and GwG. That is a lot of content for 20 bucks a month. Probably more than your average consumer even has the bandwidth to absorb. And certainly enough for hard-core gamers to have plenty of filler between major releases.
2) It will confuse the consumer because they'll have to keep up with who published what/
And? Consumers do a pretty good job of knowing who airs what TV show when it matters. The reason your average consumer might not know who makes what game is because it never mattered before. Once it begins to matter they will start to educate themselves. Ok, Activision offers last years Call of Duty. And EA is giving me Madden. Which do I want? Do I want both? This is the same way with streaming at this point. Ok, this show requires HBO Go. This show is on Hulu Plus, or CW Now or Netflix or whatever service.
3) If there is a market for a one-stop Netflix style subscription it will happen.
The market will dictate the future. If the bifurcation of services starts to become a strong deterent and companies aren't maximizing value someone will step up and find a way to create a similar service that bridges the gap and allows for multiple publishers. It might be super expensive, it might not have the entire catalog these piecemeal services have, but it will happen.
There are a lot of people willing to let Sony curate their future for them. If this were TWC blocking Netflix access to protect the consumer from the confusion of streaming media I doubt anyone would be leaping to their defense. If this falls on its face fine, but I for one am really excited that someone is stepping up to the plate with a really revolutionary offering that at face value is a good value and may help turn around this industry.