http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1000990716
He was never going to be the next Lil Penny!
NEW YORK Miles Thirst, the Sprite character introduced in February 2004 by WPP Group's Ogilvy & Mather, is being phased out of the brand's advertising, sources said, and the company is poised to invite Ogilvy and undisclosed others to present new ideas and a tagline to replace the 11-year-old "Obey your thirst" positioning.
He was never going to be the next Lil Penny!