DangerousDave said:
I don't understand why the devs on steam don't keep more deals except in summer or christmas.
It's really difficult to find any decent deal (10% or, as much, 25%), even with old games.
They should have a more similar approach as the devs on appstore, with sales on games during all year, lowering the price to climb up in the list and after some days going back to the default price. Games like Recettear earned more money with deals than in the full-price release.
There are a lot of factors into why the sales do so well, such as:
Only twice a year, people will impulse buy when a sale is on because there is a 6 month gap between them.
When games drop to 80% off for 7 days people will flock to it, reduce a game to 50% every month and people will either wait for a cheaper week or wait for a big sale instead.
iPhone market only works like it does because it's the good games out of the billions of shitty apps, if you are not in the top 200 then your sales drop like a dead fly, a lot of devs have moaned at apple about it.
With constant sales it's hard to buy a game day 1 unless you really really want it, I don't buy most iphone apps instantly because people like EA games will drop their game price only 2 weeks after release (because it's not new any more and drops down the list, a sale brings it back up)