Every. Fuckin. Time.
This is "doomclone" all over again and every time a new Soulslike pops up it's a mad dash to see who can be first with the "yeah but it's not quite Dark Souls is it?" remark lol. Honestly, I can't wait for people to get over themselves.
There's plenty of room for imitators, clones or titles that are outright better*. From Software's games won't go anywhere and they'll always be heralded as the studio that laid the groundwork for an entire genre with their releases. It just gets so predictable seeing this same comment pop up time and time again. I hope we move past that sooner rather than later.
*Examples that come to mind elsewhere would be stuff like Rayman Legends and Sonic All-Star Racing Transformed which were both, arguably, better in certain aspects compared to their main inspirations. Thankfully no one felt the need to constantly remind everyone that "yeah but it's not quite Super Mario Bros and Mario Kart are they?"