It's interesting to note that when this shit happens for online stores, the purchases are generally not honored. The order is cancelled, with an e-mail going out to the buyer simply stating that the price was an error, and such is life. But this isn't amazon.com, and there are more traditional rules of conduct that should be followed. The people running the store should've simply acknowledged the error, let the guy leave, and not allowed anymore sales of games at that price. Grabbing the guy, grabbing his "legitimately" purchased items, and trying to return them back to the store is where the line was crossed; the threat of legal action was simply to make the rep realize just how far he'd gone to save his pride, I don't think - realistically - that this would get too far in the legal system before someone on Circuit City's side decided to just settle.