I know, this is spilt milk but thought it'd be interesting to share considering people deny that Clinton's policy message was obscure and unfocused. Also, considering how much more Clinton outspent Trump, fundraising and cozying it up with corporate donors isn't a priority or not even a necessity.
I think one important point is that Trump was your not your average right wing republican candidate, in a lot of ways he did not follow usual republican policies... for instance TTP and trade agreements, reviving broken industries/towns was usually left candidate message.... fixing banking system, fixing politics so corporations and wealthy individuals cant pay to get new laws made, etc, etc.... heck he talked about less wars and how america should not be world's policeman.
Thats all democratic candidate message usually.
It sounded pretty weak when Clinton said how she is against TTP, late into the fight and also something that Obama pushed for, not against.
So what exactly could have been her message? That she supports half of the things that Trump said year ago? Thats why message was against the man saying those things, because there was no way he would implement a lot of those, which he wont.
In any case, that late FBI memo/tweet whatever it was likely changed the outcome, not the ads by long shot.