The problem is that Nintendo has serious problems with their core brand at the moment. The WiiU was a dismal failure and the aging 3DS is on the way out. Now is the time for Nintendo to provide concreate answers about the NX and what it means for the company's future, anything less can't assuage concerns about Nintendo's long-term future as a first-party platform holder. However, instead Nintendo chose to ignore these concerns and go to Rio, which is a completely tone deaf approach. The NX is still an untenable mystery, the WiiU is still a failure and 3DS sales won't be picking up. At this point Rio was just a mistake on Nintendo's part.