Master Of Illusion
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Taco Bell Previewed Its Futuristic Drive-Thru Concept (delish.com)
Aptly titling the experience Taco Bell Defy, the new design—which is scheduled to open in Brooklyn Park, MN, summer 2022—will feature a two-story building and a much faster way to get your TB fix. The innovative restaurant will also include a four-lane drive-thru concept with three of those lanes strictly dedicated to mobile and/or delivery order pickups.
Along with the extra lanes, the new 3,000 square-foot restaurant will allow those who order on the mobile app to have a digital check-in screen and scan their order via a unique QR code. That's not the exciting part though. When customers pull forward to get their order, they'll be able to receive their meal through a proprietary lift system and interact with team members via a two-way audio and video experience. Talk about reaching new heights!