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With the "Grand Theft Auto 6" release date no longer in question, now eager gamers' conversations have shifted to: exactly how much is this highly anticipated, decade-in-the-making game going to cost?
As $80 price tags are beginning to become the norm for AAA titles in 2025, it's a fair query, but one that Take-Two Interactive, owner of "GTA" maker Rockstar Games, is not ready to answer this far out from the game's May 2026 release.
"So now that announcement will come from Rockstar in due time," Take-Two Interactive CEO and chairman Strauss Zelnick told Variety in an interview ahead of the video game publisher reporting its latest 2025 quarterly earnings Thursday. "Our goal always is to deliver more value than what we charge, so we've had variable pricing at the company forever. As you know, the approach of the industry is to launch at a premium price, sometimes with special editions, and over time, typically to reduce the price to enhance the overall size of the market. We do the very same thing. I think, probably more than most, we're highly focused on making sure that the experience is great, not just because the game itself is great, but also because consumers have paid a fair price for it."
Zelnick and the team at Take-Two are celebrating much better than expected results for their April 1-June 30 quarter, fueled primarily by strong performance for "NBA 2K25," "Grand Theft Auto Online" and additional mobile titles. The company is also projecting solid results for Friday's Launch of "Mafia: The Old Country," and the upcoming releases of "Borderlands 4" and "NBA 2K26."
Wall Street forecast a loss of earnings per share (EPS) of 72 cents on $1.32 billion in revenue, according to analyst consensus data provided by LSEG. Take-Two reported a GAAP loss per share of 7 cents (or $11.9 million) on $1.42 billion in net bookings and $1.5 billion in GAAP net revenue.
Originally, Take-Two had forecast net bookings for the quarter (which marks its first quarter of fiscal 2026) to be between $1.25 billion and $1.3 billion with a GAAP loss per share between 78 cents and 65 cents (a loss between $139 million and $115 million).
Spurred by this over-performance, Take-Two is now raising its fiscal 2026 full-year (April 1, 2025-March 31, 2026) net bookings projection to $6.05 billion-$6.15 billion. The company expects a GAAP net loss between $442 million and $377 million, or a loss between $2.40 and $2.05 per share.
For the July 1-Sept. 30 quarter, Take-Two projects net bookings between $1.7 billion and $1.75 billion and a GAAP net loss per share between 75 cents and 60 cents (a loss of $136 million to $110 million).

Take-Two Boss on ‘GTA 6’ Pricing: ‘Our Goal Always Is to Deliver More Value Than What We Charge’
With the "Grand Theft Auto 6" release date no longer in question, exactly how much is this game going to cost?
