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Or is it just one of Phil's balls in my throat?
Take-Two CEO Says Game Characters Should Be Able to Be AI-Trained on Human-Made Scripts to Have More Natural Conversations
Take-Two CEO Strauss Zelnick believes game characters can be AI-trained on human-made scripts to offer more realistic conversations.
In a recent appearance on CNBC's morning business news program Squawk Box, Take-Two CEO Strauss Zelnick said that in the future, game characters will likely be AI-trained on human-made scripts to have more natural conversations with players, instead of being limited to the scripted interactions that the developers had foreseen when they envisioned the game.
Historically, we had to script every single action that a character engaged in, and because it is interactive, think about how much scripting that is. Now, we're always going to need great writers, and we always will have plenty of scripting, but characters should be able to be trained on that very scripting that has been created by great writers and then interact in a way that feels more natural. I do see that happening.
You're not going to be surprised because it's built on something you've heard before if you go the AI route. So, yeah, honestly, AI feels like a production solution, not a creative one. Maybe it's a creative one if you aren't creative.
Of course, when discussing AI, there's much more beyond just empowering game characters or voicing them. As part of his reply on CNBC, Take-Two CEO Strauss Zelnick also highlighted that the company is using the technology to create 'efficiencies', which, however, won't reduce the headcount but will instead let them focus on creative tasks.
Table stakes are creating more efficiency in development and marketing, and every enterprise is trying to do that. We're trying to do that and we're seeing some good early results in creating efficiencies. By the way, efficiencies is not code for reducing employment, it's code for taking away mundane tasks so people can focus on more interesting, creative tasks.
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