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NeoGAFs Kent Brockman
Take-Two CEO Reveals How AI Can Make GTA 6 Even Better
GTA 6 could benefit from generative AI in these ways, says Take-Two CEO Strauss Zelnick.
www.inverse.com
A decade after Rockstar released its last Grand Theft Auto game, anticipation for GTA 6 has reached a fever pitch. But on the eve of a major earnings call from parent company Take-Two, CEO Strauss Zelnick revealed new details about the upcoming game — and how the rise of generative AI could make the next Grand Theft Auto even better.
When asked about the benefits of AI for the video game industry during an interview discussion at the Paley International Council Summit on November 7, which Inverse attended, Zelnick seemed optimistic about the technology but caveated by saying that he believes “it may be better, but it almost certainly will not be faster and cheaper,” as he foresees that a race to adopt AI will force Take-Two to make major investments in developing its own.
However, that investment may be worth it. Zelnick said one area where generative AI can improve games is non-player characters. Specifically, the technology could add more variety to dialogue trees and induce players to keep coming back.
“Everyone’s working on that,” he said. “You’re a playable character, you’re interacting with the non-playable character. That interaction is currently scripted. And the non-playable characters are generally not very interesting. You could imagine all the NPCs becoming really interesting and fun.”