Tesla Motors filed papers to go public on Friday, betting the time is right to raise $100 million on the stock market from investors eager to get a share of the nascent electric-vehicle market
The high-profile Silicon Valley company said it plans to use the proceeds from an initial public offering to continue manufacturing versions of its all-electric Roadster sports car and build the Model S, a luxury sedan.
How Many Roadsters Have Been Sold: Tesla says it has sold 937 Tesla Roadsters to customers, as of December 31, 2009.
Losses and Revenues: As of September 30, 2009 Tesla says it has generated $108.2 million in revenues, has a deficit of $236.4 million and lost money every year including $30 million for the year ended December 31, 2006, $78.2 million for the year ended December 31, 2007, $82.8 million for the year ended December 31, 2008, and $31.5 million for the nine months ended September 30, 2009. We have had net losses in each quarter since our inception. We believe that we will continue to incur operating and net losses until at least the time we begin significant deliveries of the Model S, which is not expected to occur until 2012, or possibly later.
Model S, Interest and Price: Tesla says it has 2,000 customer reservations (each which have already paid $5,000) for the Tesla Model S, as of December 31, 2009. The base price of the Model S is supposed to be $49,900, including a federal tax credit of $7,500, but Tesla also says that the company has only recently begun the component procurement process for the Model S, which limits our ability to accurately forecast the cost of the vehicle. Final pricing for the Model S will not be known until 2011 at the earliest, says Tesla. Tesla intends to start volume production of the Model S in 2012 with a target yearly production of about 20,000 cars per year.
3-Kinds of Range for Model S: Tesla says it plans to make the Model S available with three types of range 160 miles, 230 miles, and 300 miles, on a single charge to allow customers to purchase an electric vehicle that best matches their personal driving needs. The 160-mile Model S will cost $49,900, and Tesla has not determined the price of the Model Ss with the higher range.
How Far Along Is Tesla on the Model S?: We currently have a drivable early prototype of the Model S, but do not have a full production intent prototype, a final design, a manufacturing facility or a manufacturing process.
Not Selling Current Roadster After 2011 & Next-Gen Roadster Not Until 2013: Tesla will have a big ol gap in its Roadster sales. Tesla says: Prior to the launch of our Model S, we anticipate our automotive sales may decline, potentially significantly as we do not plan to sell our current generation Tesla Roadster after 2011 due to planned tooling changes at a supplier for the Tesla Roadster, and we do not currently plan to begin selling our next generation Tesla Roadster until at least one year after the launch of the Model S, which is not expected to be in production until 2012.
Future Models Beyond S: Tesla says future models may include a sport utility vehicle, commercial van or a coupe.
The Loan: Tesla received a $465 million long-term loan under the United States Department of Energys Advanced Technology Vehicles Manufacturing Incentive Program which will be used to build the Model S plant and an electric powertrain production plant.
Tesla Stores Doubling This Year: Tesla currently has 10 stores operating and plans to nearly double that amount by the end of 2010, and a target of approximately 50 stores within the next several years.
Potential Delays of Model S: Given there were so many delays of the Roadster, who knows if the Model S will arrive on time in 2010. Tesla notes in its risk section: we may experience significant delays in the design, manufacture, launch and financing of the Model S.
Range on a Single Charge Drops Dramatically: Wow. Really? We currently expect that our battery pack [for the Roadster] will retain approximately 60-65% of its ability to hold its initial charge after approximately 100,000 miles or 7 years, which will result in a decrease to the vehicles initial range. In addition battery performance, specifically its ability to store electricity over time, is not covered in either the New Vehicle Limited Warranty or the Extended Service Plan.
Tesla Rangers to the Rescue: Tesla started the Tesla Rangers program in October 2009 to maintain the EV fleet.
Roadster Suppliers: The Tesla Roadster uses over 2,000 purchased parts which we source from over 150 suppliers, many of whom are currently single source suppliers for these components. Lots of opportunities for delays ad hiccups.
More info at the link
Seems doomed.