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[Jooxed]

Twitter won.

 

[wvnative]

How the hell do we escape this crap?

 

[Saber]

Not sure I know about this outrage(out of hundreds). So, what is this about?

 

[TrainedRage]

Fuck black representation!!!!!!! Take it all down REEeEEEeReEeeEe

 

[Elginer]

Gaaaaaaay

 

[haxan7]

Nobody wants their overpriced rice packets anymore. They just want publicity.

 

[EverydayBeast]

There's better options of rice but it's a story to talk about

 

[Super Mario]

Thank god we aren't learning any history behind brands or African culture.

The future Geoge Floyds of the world will no longer die, thanks to Ben's Original.

 

[JordanN]

Obligatory meme.

Remember kids, paying shit wages or using slave labor from China is ok.
But show a black person on a box of rice? Now that's when corporations start to cower in fear.

 

[Cunth]

spending millions of dollars rebranding a product cause of twitter screechers. what a world

 

[Aesius]

No black mascots/brand icons = lack of corporate diversity and representation

Black mascots/brand icons = cultural appropriation, tokenism, racism

 

[wvnative]

I hope sales tank afterward

 

[DogofWar]

Actual footage of white leftist seeing Uncle Bens rice.

 

[O-N-E]

 

[cryptoadam]

 

[Ikutachi]

Will stop buying their bread.

 

[GymWolf]

With great rice comes great backlash (or blacklash in this case)

 

[Werewolf Jones]

I've seen Uncle Ben die like 5 times in my life.

 

[Mistake]

I sent mars an email. Get woke, go broke

 

[ExpandKong]

Please sign my petition to change it to Uncle Ruckus Rice for Lovely White People

 

[belmarduk]

Did any of you even like the rice?

 

[Jooxed]

Did any of you even like the rice?

I use it at work for the employee cafe (it's cheap)

 

[M1chl]

I probably never had Uncle Ben's in my life, however meh. I am still salty abou Gypsy Sauce.

 

[ExpandKong]

Did any of you even like the rice?

I've got two boxes in my pantry at home right now, the baby eats the shit out of it. I keep telling him he should be ashamed of himself for propagating racist stereotypes but he just laughs and shits his pants, the privileged little bastard.

 

[xrnzaaas]

Not a big change for me, I've already found cheaper (and equally good) alternatives to their products years ago.

 

[DESTROYA]

GOYA for life!

 

[DESTROYA]

Did any of you even like the rice?

What does that have to do with the name change you can like or not like something and still have a opinion on the subject.

 

[DunDunDunpachi]

Whew, as a vehement racist I never liked the idea of buying rice from a black guy. If chinese peasants didn't die trying to meet regional quotas, I just don't feel like the proper amount of non-white suffering was invested into my food. Thanks Ben's Original, you just got a new customer.

 

[Cravis]

Wow. Definitely won't be buying any of Ben's. I think of the rat named Ben. Much rather buy rice and think about a homely African-American. Not a rat.

 

[ExpandKong]

Ben's Original

I am counting the days until I can pick this up at the store, look at the person next to me, say "Hey didn't this ORIGINALLY have a black grandpa on it?" yeet the box into the next aisle, and Fortnite dance out the front door while everyone applauds because I'm Albert Einstein

 

[Kamina]

Listening to twitter

They dont eat Unlce Bens anyway, just Bio-Soy rice.

 

[Calcium]

What other black mascots can we get rid of in the pursuit of being woke?

 

[DeceptiveAlarm]

I grew up on uncle Bens. I'm not black. How does removing uncle and his pic make this not racist? Honest question?

As a kid I just thought he was someone's uncle? We have Uncle Charlie sausage near me. He is white though so its ok?

 

[eddie4]

Land O Lakes in before twitter outrage.

 

[a multicultural team of v]

Land O Lakes in before twitter outrage.

 

[MrS]

They can get fucked. I'm buying Tilda basmati from now on. Goodnight sweet prince Uncle Ben

 

[eddie4]

 

[DeepEnigma]

They sure do love cancelling black people, don't they?

 

[jason10mm]

I'm curious if the other ones (Aunt Jemima, Lady Butterworth) get a similar minimal make-over to just drop the patronizing(?) honorific or 8f they get totally revamped.

And how the hell has Cracker Jack avoided all this???

 

[Breakage]

"We listened."
"We learned."
"We're changing."

 

[Slings and Arrows]

I used to be a racist. I used to take packs of uncle Ben's rice home and punch the logo repeatedly. Sometimes stabbing out the eyes or shooting at his stupid black face. Man I hated black people, I wanted them all dead.

Then I saw how rice can change and I thought "rice is white, and so am I. If the rice can change, then maybe there's hope for me yet"

Said no one ever

 

[ExpandKong]

They just took the "Uncle" off

What did they do to his nieces and nephews

 

[FreedomOfSpeech]

How the hell do we escape this crap?

Jordan Peterson would say: Tell the truth, or at least don't lie.

Speak up when you think something is wrong.

 

[Tranquil]

I don't understand, how was it racist before? Is the word uncle racist?

 

[Bombolone]

Be honest guys, whens the last time you picked up a pack of old Benny's orange boxed rice.

 

[ExpandKong]

Be honest guys, whens the last time you picked up a pack of old Benny's orange boxed rice.

belmarduk already beat you to this deflection tactic go find your own scrub

 

[John Day]

So, showing a black man/ black woman in the logo is racist now. Ok, i'll remind myself to be mad next time.

Ridiculous.

 

[zeorhymer]

Going from an iconic logo to some generic text. Creativity really doesn't exist anymore with this generation.

 

[Shadowplay1979]

How the hell do we escape this crap?

by keep calling it Uncle Bens....its a term for rice meals that has surpassed its brand..like xerox for copies ...eventually twitter will try and make uncle bens a racist term to say...

 

[Fbh]