[The Game Business] Peter Moore Interview: When Xbox took on PlayStation and won

onQ123 said:
When did they win? Because PS2 was still handling business the 1st few years of Xbox 360's life & PS3 was released a year after 360 but ended up ahead.
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Literally this, even with a years headstart, PS3 was ahead within its first year and dominated the last half of that gen…
 
I remember wanting to play Halo 2 online soooooooooooooooo bad, but i couldn't because you needed a credit card for XBL, and my mom refused to give me hers. Never forget how she betrayed me.😭
 
It's practically a draw

Does he need to say he won?
Then it's because he lost

KKUjlHJ.jpeg
 
EN250 said:
They were competitive enough to trade punches with the undisputed king of consoles at the time, something MS was never able to replicate again, give him a pass, X360 was the best MS console released (HW issues aside :messenger_tongue: )
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Yeah, they were trading punches when Sony was high on their own supply following their dominant victories in the previous 2 gens and had just dropped an extremely overambitious piece of hardware that was an utter nightmare for developers.

Additionally Sony were taking a lot of flak in the press, and were comprehensively outmanoeuvred in the online space by Xbox handing out PartnerNet accounts to every hack in the enthusiast press in order to make their ecosystem the de-facto standard.

You'd think that would be enough for MS... but oh no, they had to try and take on Nintendo's Wii in order to achieve total domination and so went all-in on the motion gaming fad.

This is the thing people forget, if beating Sony was enough for them at that point, the wheels likely wouldn't have fallen off the Xbox wagon. But they had to take the casual market as well, and as a result they completely lost focus on the core demographic that got them to the party in the first place.
 
If you focus on the US market alone, they probably won. But it was close..

The Wii was the real winner anyway. It's like saying the Xbox OG was the leader because it won second place.
 
The only reason anyone can say Playstation beat the 360 with a straight face is because enough time has passed since that people don't really remember how dire the PS3 years were. Scrapping by on unit sales because developing and undeveloped countries that spend noticeably less on software preferred the PS3 and calling that a win is laughable when even the head honchos at Playstation admitted they couldn't afford another generation like that one with the PS4.
 
cireza said:
I would consider it a win when you are an outsider and manage on your second console to steal half of the market share of the main competitor.
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Just like a potentially great sports player, they had a moment in time where they had a good run and managed to get their name recognition.

Then they immediately lost steam/got injured and people look back in the sports history books as 'what could have been' with that player.
 
PS3 lost Sony market share, they lost money on every console sold until 2010, they lost their overwhelming lead in the gaming market, and they lost money overall that generation.

The only sense in which they "won" is that they eventually slightly surpassed 360 in units sold.

I have a really hard time seeing that as a win. I think Sony fans have forgotten just how dire things got during that generation. PS4 was a massive turnaround for PlayStation.
 
The most shocking is that its been 20 years ago. And did it really evolve from there bar load times and more visual detail? These consoles supported HDTV, had built in broadband modem, call of duty online etc. Today you can painlessly hook a PS3 or 360 up to your new TV with HDMI (later 360 revisions) and connect it online.
 
360 SKU of the vast majority of 3rd party game except perhaps some Japanese games outsold the PS3 SKU, games as a rule ran better, higher attach rate etc. If console units sold is the metric for winning, winning is very easy, just give your console away and you'll win!
 
Sony lost dearly that gen. They lost all revenue and marketshare PS2 had. And more. Sony corp itself was in dire straits with the PS3 being a factor. In the end Sony shook up its leadership (Kutaragi was sort of fired too) and cut a lot of unsuccesful product lines, and went back to the drawing board with PS4. No more experiment like Cell but simply x86.

The situation really wasn't good. Another bomb like the PS3 and many wondered what Sony would've done with its Playstation brand. That thing was absolutely bleeding money.

TLDR: PS3 didn't really win anything for Sony.
 
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PurePlatinum said:
It's going to be almost impossible for MSFT to win any generation in terms of sales as long as Japanese people favor products designed in their homeland (they always will), and they don't have a strong foothold in Europe.
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Switch 1 has sold around 115 million units outside Japan and counting thus it will eventually surpass PS4 global sales (117M).
The problem for Xbox is that it was typically competitive only in english speaking markets like U.S. and U.K. but not so much in other markets, the issue isn't confined to the japanese market per se (Apple has no problem selling iPhones in Japan).
Worse for Microsoft even in what were historically their strong markets Xbox is quickly losing ground.
In U.S. Xbox One sold roughly 14 million consoles less than Xbox 360 and Xbox Series X/S looks like will sell roughly 10 million less than Xbox One.
The future "PC based" Xbox devices will likely sell even worse than Xbox Series X/S.

PurePlatinum said:
In the USA it was a 360 world.
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In U.S. Xbox 360 slightly edge out the Wii, I wouldn't say that it was only a "360 world" there.
 
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LordCBH said:
And won? They ended up in third place that gen too despite launching earlier than everyone else. But the 360 was a fucking amazing console that just fell off a cliff near the end because of dumb decisions.
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What they did was the equivalent of AMD going from their current market share to competing with Nvidia, but on a bigger scale. People saying 'but PS3 won' are missing the point that beating the Playstation outright should have been impossible.

And then they threw it all away with the Xbox One.
 
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They where winning, but then the corpos realize there were money in gaming and decided to JUMP IN (wink wink) and do what corpos do:

"see this popular thing (Wii)? Why dont we also try to be the Wii?"
"But sir, we are more focused on diverse game with good online games!"
"Yeah, but I saw on the news that many people have Wii, so I want all main studios to make something like wii and lets adds Mii! This will be forever relevant to Xbox!"
 
PurePlatinum said:
Everyone is here is saying they didn't win that gen, but 360 was probably the most influential console of the 21st century. It's going to be almost impossible for MSFT to win any generation in terms of sales as long as Japanese people favor products designed in their homeland (they always will), and they don't have a strong foothold in Europe.

In the USA it was a 360 world.

The gaming world we live in now was birthed by the 360...for better or worse.
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Europe too. Only 3 people out of hundreds in my school had a PS3 in 2008. Nearly every boy was on Xbox Live and I eventually joined them feeling left out.
 
Loomy said:
360 absolutely capitalized on the early launch of the PS3 stumble. It took a while for PS3 to catch up and pass the 360 both in terms of sales and quality of 3rd party games.

It was also far ahead when it came to online play.

PS3 obviously won when it was all said and done, but let's not pretend the 360 wasn't kicking its ass for a while.
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As I said PS2 was still in high gear when Xbox 360 released

Xbox 360 released in November 2005
PS2 reached 100 million that same November Xbox 360 sold 80 million PS2 sold 60 more million since the release of Xbox 360 & PS3 sold 84 million .

PS2 damn near sold as much as Xbox 360 & PS3 in there generation 😳

PlayStation®2 Breaks Record as the Fastest Computer Entertainment Platform to Reach Cumulative Shipment of 100 Million Units

Tokyo, November 30, 2005 – Sony Computer Entertainment Inc. (SCEI) announced today that cumulative worldwide shipment of PlayStation®2 had reached 100 million units as of November 29th, 2005, breaking the record as the fastest computer entertainment platform to reach this remarkable figure. This...
sonyinteractive.com sonyinteractive.com
 
They won 3rd place out of 3? Wow well done MS!!! They won a billion dollar loss on RROD extended warranties and redesigning the console.

I loved the 360 at the start of that gen and they took online console gaming to the next level but let's not fool ourselves the PS3 had a mega resurgence when they released the slim and finished strong with games like TLOU.
 
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