The horror of EA's ambition...

R

radioheadrule83

Banned
news.bbc.co.uk said:
EA TO TAKE ON FILM AND TV GIANTS

Video game giant Electronic Arts (EA) says it wants to become the biggest entertainment firm in the world.
The US firm says it wants to compete with companies such as Disney and will only achieve this by making games appeal to mainstream audiences.

EA publishes blockbuster titles such as Fifa and John Madden, as well as video game versions of movies such as Harry Potter and the James Bond films.

Its revenues were $3bn (£1.65bn) in 2004, which EA hoped to double by 2009.

EA is the biggest games publisher in the world and in 2004 had 27 titles which sold in excess of one million copies each.

Nine of the 20 biggest-selling games in the UK last year were published by EA.

Gerhard Florin, EA's managing director for European publishing, said: "Doubling our industry in five years is not rocket science."

He said it would take many years before EA could challenge Disney - which in 2004 reported revenues of $30bn (£16bn) - but it remained a goal for the company.

"We will be able to bring more people into gaming because games will be more emotional."

Mr Florin predicted that the next round of games console would give developers enough power to create real emotion.

'Increased firepower'

"It's the subtleties, the eyes, the mouth - 5,000 polygons doesn't really sell the emotion.

"With PS3 and Xbox 2, we can go on the main character with 30,000 to 50,000 polygons," he said.

"With that increased firepower, the Finding Nemo video game looks just like the movie, but it will be interactive."

Mr Florin said that more than 50% of all EA's games were sold to adults and played by adults, but the perception remained that the video game industry was for children.

"Our goal is to bring games to the masses which bring out emotions."

EA said the video game industry was now bigger than the music industry.

"Nobody queues for music anymore."

'Desperate'

"You can't ignore an industry when people queue to buy a game at midnight because they are so desperate to play it," he said, referring to demand for titles for such as Grand Theft Auto: San Andreas and Halo 2.

Will the next Harry Potter game look identical to the movie?

Jan Bolz, EA's vice president of sales and marketing in Europe, said the firm was working to give video games a more central role in popular culture.

He said the company was in advanced stages of discussions over a reality TV show in which viewers could control the actions of the characters as in its popular game The Sims.

"One idea could be that you're controlling a family, telling them when to go to the kitchen and when to go to the bedroom, and with this mechanism you have gamers all over the world 'playing the show'," said Mr Bolz.

Celebrities

He also said EA was planning an international awards show "similar to the Oscars and the Grammys" which would combine video games, music and movies.

Mr Bolz said video games firm had to work more closely with celebrities.

"People will want to play video games if their heroes like Robbie Williams or Christina Aguilera are in them."

Mr Florin said the challenge was to keep people playing in their 30s, 40s and 50s.

"There's an indication that a 30 year old comes home from work and still wants to play games.

"If that's true, that's a big challenge for TV broadcasters - because watching TV is the biggest pastime at present."
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EA are great.
 
Gerhard Florin, EA's managing director for European publishing, said: "Doubling our industry in five years is not rocket science."

He said it would take many years before EA could challenge Disney - which in 2004 reported revenues of $30bn (£16bn) - but it remained a goal for the company.
Click to expand...

Next: EA to acquire Pixar Studios.
 
Die Squirrel Die said:
Is that our first 'next-gen will look like [Pixar movie]' comment?
Click to expand...

Directly? Yeah, I think so. Toy Story is so 1999. All about Finding Nemo graphics!!1
 
"With PS3 and Xbox 2, we can go on the main character with 30,000 to 50,000 polygons," he said.

"With that increased firepower, the Finding Nemo video game looks just like the movie, but it will be interactive."



How many polygons were the Unreal 3 characters?
 
Is this the part where I say "OH NO! What an evil corporation! This is horrible. I am never ever buying an EA product again" ?


Didn't John Carmack think he was going to be a multi-media superstar also?
 
WordofGod said:
"With PS3 and Xbox 2, we can go on the main character with 30,000 to 50,000 polygons," he said.

"With that increased firepower, the Finding Nemo video game looks just like the movie, but it will be interactive."



How many polygons were the Unreal 3 characters?
Click to expand...


6000-10000.
 
A character with 50,000 polygons... my mind is blown! :D

EA said:
"With that increased firepower, the Finding Nemo video game looks just like the movie, but it will be interactive."
Click to expand...

Nintendo: "N64 will be able to render Jurassic Park visuals in real time!"
Sony: "PS2 will be able to produce Toy Story graphics in real time!"
EA: "PS3 and Xbox to produce Finding Nemo visuals in real time!"

Will the prediction be true this time?
 
WordofGod said:
That's it?! :D
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To be honest though, looking at the models there are areas where even normal mapping can't hide the lack of polys, such as the heads being square, and there was one that had a chain or something that looked ackwardly flat.
 
If next gen is as good as this hype is supposed to make it sound - I have mixed feelings...

on the one hand I don't care that much about the graphics, but on the other - if the graphics whores get their fill, maybe they'll start critiquing things that matter.

Plus, if someone for instance decided to forgo realistic graphics and the need for visually complex characters, imagine the kind of huge worlds they could create, or the crazy physics / AI they could employ with the extra power.
 
Strange how Microsoft, Sony and EA all want to control the Digital Information Flow!

DAMN THE PATRIOTS!

mgs2_solidus_snake.jpg
 
More pie in the sky none sense.

Before PS2 was released, people thought we could play games with Toy Story-like graphics. What happened? The CG business moved forward by the same factor and we're stuck playing jaggy games that looks kind of like CG from ten years ago.
 
Just incase any of you are surprised by the mention of Christina Aguilera, she is really huge in the UK. Her last album went 5X Platinum and sold 1,750,000 copies.
 
Why not create new characters that will be adored by fans, rather than getting existing ones?

Sonic, Mario, Solid Snake...these characters are good examples.
 
I don't know what the big deal is .. its not like EA has some exclusive rights to a broadcast company.


::reads latest headlines::


OMG ITS ALL OVER.
 
MoccaJava said:
Just incase any of you are surprised by the mention of Christina Aguilera, she is really huge in the UK. Her last album went 5X Platinum and sold 1,750,000 copies.
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wow the british have HORRIBLE taste in music

they may have given us some great bands in the 60s and 70s but Christina Aguilera going 5x platinum there UGH
 
"People will want to play video games if their heroes like Robbie Williams or Christina Aguilera are in them."
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That's a sad commentary on what people consider heroes nowadays. :p
 
MASB said:
That's a sad commentary on what people consider heroes nowadays. :p
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Blame young British women. I shit you not. I don't mean to sound misogynistic, but it's their fault. Little girls and weird old men are the only people who like people like Britney Spears or Christina Aguilera with regards their music. I know some older women who are into that kind of thing too. They have other fans, male ones. But they don't give a shit about anything but the videos and photos in T&A mags. As for Robbie Williams. "Take That" started as a band marketed to gay people and women. I'd imagine that core audience remains in some form.

The singles chart is particularly prone to being ruined by younguns. Some credible stuff does hit the top of the album charts though still. And the country still outputs some good stuff, when you look at the modern bands we have.
 
Shin Johnpv said:
wow the british have HORRIBLE taste in music

they may have given us some great bands in the 60s and 70s but Christina Aguilera going 5x platinum there UGH
Click to expand...


Yes. It is true. Sadly, our country lacks taste.

We buy FIFA in droves, along with other shite like Who Wants to be a Millionaire, and of course Tomb Raider. Please, have pity on us. This bad weather makes our brains ill.
 
Trail of tears

:'(

I dont give a shit about what EA get up to in US, Madden, ESPN, its all the same to me. But if they mess with Pro Evo then... then....

there's nothing i can actually do :'(

Just sit back and watch Pro Evo dissapear from my life
 
Prine said:
Trail of tears

:'(

I dont give a shit about what EA get up to in US, Madden, ESPN, its all the same to me. But if they mess with Pro Evo then... then....

there's nothing i can actually do :'(

Just sit back and watch Pro Evo dissapear from my life
Click to expand...


And look at the day when all our videogames character will be reproductions of celebrities.... i won't be playing videogames again that day.
 
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