The whole estimation of break even points for movies for their theatrical releases are just estimates. And depending upon how much a certain part of the internet dislikes a movie, that estimate grows inexplicably from 2x its production budget to 2.5x to even 3x.
Some movies do get roughly the same spent on their ad buys as their production budget, some more, some less. Disney is also notorious for demanding very unfavorable cuts of domestic releases for weeks, upwards of even a month or longer, of either 100% of all ticket sales or very high amounts like 75% - 90%. Marketing deals, which are largely just licensing deals with various companies like fast food restaurants, also reduce the ad expense some. They obviously have to negotiate lower tallies in China, but that's the CCP taking their cut.
Anyways, on a supposed budget of about $250m, this movie is doing fine and will turn a profit in the end - either purely through ticket sales, or from ticket sales along with current and future licensing deals, sales on streaming and bluray/4k, and by driving attraction to their theme parks, cruises, and Disney+ service.
I see a fair amount of doom and gloom regarding the financial prospects of this film, whereas if another film with a $250m budget had reaped nearly that entire amount in its first three days of release no one would be ringing any alarm bells. I mean, we haven't even seen if it has legs for a second weekend yet. My guess is it will hobble along nicely given that the user scores seem to holding, so word of mouth is probably good.
