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[Eiknarf]

For months, I thought there was a new automobile manufacturer out there. Some car company called KN.

Then I find out it's KIA, which was odd because I had leased two KIA SUVs just prior to that! So they changed their logo... their branding. Maybe not so smart.

Here's a before and after.

I waited a year to let it sink in, yet it still sucks because it looks like a backwards N, as in Nine Inch Nails.

What do YOU think of it?

 

[Mr Reasonable]

 

[Ownage]

Wrong forum for design. Am sure there are some art and design forums out there, but am unaware of them.

 

[Melon Husk]

I read |λV|

Yea it's bad. Removing the circle from the old logo would have been enough.

 

[March Climber]

The 1964 logo and the Korean Market logo feel like the best two to look at.

 

[8bitpill]

For months, I thought there was a new automobile manufacturer out there. Some car company called KN.

Then I find out it's KIA, which was odd because I had leased two KIA SUVs just prior to that! So they changed their logo... their branding. Maybe not so smart.

Here's a before and after.

I waited a year to let it sink in, yet it still sucks because it looks like a backwards N, as in Nine Inch Nails.

What do YOU think of it?

Kid you not, the first time I saw it a couple years back, my NIN soaked mind went "Why does that look like the Nine Inch Nails logo."

 

[MDSLKTR]

In my mind I keep seeing a new killer instinct everytime

 

[ManaByte]

Better than the original VW logo

 

[West Texas CEO]

 

[AJUMP23]

I think it is more "KIN" than KIA. I also hate it. But I think their cars are terrible too.

 

[Eiknarf]

The 1964 logo and the Korean Market logo feel like the best two to look at.

Oh wow
I did know there were all those other iterations

Love the Korean one

 

[Muffdraul]

Never would have given it a microsecond of thought if not for this thread. Looking at the two logos in the OP, I like the new one.

 

[diffusionx]

I kind of like it. It looks better on an actual car than it does on a website though.

 

[IDKFA]

For months, I thought there was a new automobile manufacturer out there. Some car company called KN.

Then I find out it's KIA, which was odd because I had leased two KIA SUVs just prior to that! So they changed their logo... their branding. Maybe not so smart.

Here's a before and after.

I waited a year to let it sink in, yet it still sucks because it looks like a backwards N, as in Nine Inch Nails.

What do YOU think of it?

I think the new logo looks better.

The old logo is basic. Looks like something I'd come up with in a rush. Shit.

The new one looks sleek.

 

[Eiknarf]

I think the new logo looks better.

The old logo is basic. Looks like something I'd come up with in a rush. Shit.

The new one looks sleek.

True that it looks sleek.
My problem was that I didn’t know that it was a K, I, and an A

 

[lachesis]

I don't mind the logo change for what it looks like - but I've seen it changing so much over the years - and I like constant brand image.

I like something like Sony. I think it's been same or just minor tweaks over past 4-5 decades. That's the right way to build the brand image.

 

[Diddy X]

I've seen worse,



like this:

 

[jshackles]

My wife and I both immediately thought it was a Nine-Inch Nails bumper sticker the first time we saw one

 

[navii]

I like the logo quite a bit actually. I like how they probably knew it looks like KN, but went fuck it and did it anyway. Thats courage, that's bold inspired future thinking... I'll stop, I sometimes scare myself as I can't tell when I am being sarcastic or not

 

[Eiknarf]

My wife and I both immediately thought it was a Nine-Inch Nails bumper sticker the first time we saw one

Which means it’s a cool logo but poor branding because nobody knew what it was

“Look, a new KN automobile!”

Lack of clarity, plus and inconsistency with brand history,

 

[navii]

Which means it’s a cool logo but poor branding because nobody knew what it was

“Look, a new KN automobile!”

Lack of clarity, plus and inconsistency with brand history,

I think they launched their new logo right about the time they started with their electric cars, which also had a drastic look change. The identity dissociation could have been on purpose.

 

[Eiknarf]

I think they launched their new logo right about the time they started with their electric cars, which also had a drastic look change. The identity dissociation could have been on purpose.

Interesting.
Makes sense

It’s just, most other companies don’t do that when they change

FedEx
Apple
Nike
Chevrolet
Target

 

[YCoCg]

I think with a few small tweaks it could've looked in line with the previous logo whilst keeping the drastic shift of the new one:

 

[Rentahamster]

Here's a before and after.

What do YOU think of it?

It looks like a rattlesnake with a boner.

 

[BennyBlanco]

It’s way better than the old logo.

 

[Rockondevil]

Not that I care because it’s Kia but I much prefer the new logo.
The old one definitely looks extremely dated.

 

[Eiknarf]

I think with a few small tweaks it could've looked in line with the previous logo whilst keeping the drastic shift of the new one:

Even if they put a slight BCH of space between the letters.

Like such:

Now I see the "A" and not an N

 

[Trilobit]

Saw this online, something like this would solve the problem, but makes it less slick.

Personally I feel the logo fits better on Kia's rally/racing cars as it has a sporty feel:

 

[StreetsofBeige]

To me, all the Kia logos suck.

But if I had to pick one, call me retro but I'd choose the first one. Some reason companies like to make their logos simpler and smoother as if people can only understand basic shapes like a toddler.

Gimme more complex cool badges.

That Kia 1986 one with factory smokestack blue fumes might be the worst logo I've seen in my life.

 

[Bloobs]

I dont like the new Peugeot logo.

 

[Forsete]

First time I saw it I didn't know what it was, I read KN "Wtf is that?"

Now that I know what it says it doesn't really bother me. The old logo was kind of ugly.

 

[Days like these...]

I like it. I also like the new mazda logo.

 

[Roxkis_ii]

I don't know why, but I thought that logo had something to do with mass effect. I thought someone bought a custom logo for their car lol.

But yeah, that's a really bad logo. I had no idea what brand car it was on until i found out later it was kia. Probably the worst car logo since the slanted "H" Hyundai logo (it really looks like a bootleg Honda logo and as a Honda fan, I was highly offended.)

 

[Putonahappyface]

I never thought about it before, but yeah the new Kia logo looks like the Nine Inch Nails logo.

 

[Syphon Filter]

it doesn't look like 3 letters so yea it kind of sucks.

 

[thefool]

For months, I thought there was a new automobile manufacturer out there. Some car company called KN.

Then I find out it's KIA, which was odd because I had leased two KIA SUVs just prior to that! So they changed their logo... their branding. Maybe not so smart.

Here's a before and after.

I waited a year to let it sink in, yet it still sucks because it looks like a backwards N, as in Nine Inch Nails.

What do YOU think of it?

Kia's Logo Is So Confusing That 30K People Google 'KN Car' Every Month

Kia's refreshed logo is so hard to read that tens of thousands of people incorrectly Google the brand every single month.

www.thedrive.com

 

[Eiknarf]

Kia's Logo Is So Confusing That 30K People Google 'KN Car' Every Month

Kia's refreshed logo is so hard to read that tens of thousands of people incorrectly Google the brand every single month.

www.thedrive.com

Holy crap! That’s wild

So I wasn’t wrong to question if it sucked!!

986 people per day search for what this “KN Car” is!!!

Amazing

 

[BobLeeSwagger]

KIA KN don’t matter.

The boyz will still steal it.

 

[StreetsofBeige]

Kia's Logo Is So Confusing That 30K People Google 'KN Car' Every Month

Kia's refreshed logo is so hard to read that tens of thousands of people incorrectly Google the brand every single month.

www.thedrive.com

The stupid thing is that's not even an N.

 

[ForAcademicPurposes]

Killed in action

 

[HoodWinked]

when you look too closely at the Ford logo it really looks ridiculous.

bonus:

 

[ForAcademicPurposes]

Ford logo looks like a MIB homing bug capsule that you stick you your ass.

 

[Esca]

It's Kia, it all sucks

 

[FeralEcho]

The stupid thing is that's not even an N.

It's more an N than an IA and If it's not an N then that's not a K.In other words,no matter how you look at that shit logo the answer is : It's Shit.

 

[eddie4]

Most new or updated vehicle logos and the vehicles themselves just suck and look horrible. Who's hiring these designers?

 

[Forsete]

Kia's Logo Is So Confusing That 30K People Google 'KN Car' Every Month

Kia's refreshed logo is so hard to read that tens of thousands of people incorrectly Google the brand every single month.

www.thedrive.com

I believe I did the same.

 

[GymWolf]

I've seen worse,



like this:

This is terrible...

 

[tamago84]

Mazda updated theirs, more subtle but does give off a bolder presence imo

https://www.caranddriver.com/news/a61688101/mazda-new-logo-trademark/

 

[Lambogenie]

Mazda updated theirs, more subtle but does give off a bolder presence imo

https://www.caranddriver.com/news/a61688101/mazda-new-logo-trademark/

Sounds like a bunch of logos updated to be flat and cheaper to produce. Almost like cheap lego stickers.