I dunno. If you guys really think this awards show contains any integrity then you need to look a little closer. More than any broadcast awards show this is a huge opportunity for ad space. Not just between segments, or when they preview an upcoming game, but for the actual nominees. I mean, PD0, King Kong and a host of other games weren't even released during the filming nor were a lot of them in final form. The ad revenue from EA, Activision and Ubi must have been tremendous. No amount of an EGM editor throwing in his 2 cents could've changed that. So take it as it is- a giant ad catering to the gamer stereotype we absolutely hate. In fact, the worst part of the show wasn't the fact that it was ad space for said game (in most case- but like Katamari and Lumi it does seem legit results rose to the surface) but the fact that the opening segment reinforced every 1984-2005 gamer stereotype there is- violence and tits. I don't think anything could've insulted me more. Or the fact that this show just represents what baby boombers view as a wasted form of entertainment. This show really does hurt the medium more than help it. Why not have a live orchestra ready to play passages from released games when the nominees are shown. And why not have more REAL developers present to accept awards? I'm sorry but Jack Black and Tony Hawk- no. I don't care. I want to hear from the real developers, even if it's one out of a team of a hundred.