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The Xbox Auteurs (NYT Red v Blue article)

Good article from last Sunday's NYT magazine (finally got around to reading it :p) about the creation and making of Red v. Blue and machinima in general:

http://www.nytimes.com/2005/08/07/magazine/07MACHINI.html

07xbox11844to.jpg


When they were done, they posted the episode on their Web site (surreptitiously hosted on computers at work). They figured maybe a few hundred people would see it and get a chuckle or two.

Instead, ''Red vs. Blue'' became an instant runaway hit on geek blogs, and within a single day, 20,000 people stampeded to the Web site to download the file. The avalanche of traffic crashed the company server. ''My boss came into the office and was like, 'What the hell is going on?' '' Burns recalls. ''I looked over at the server, and it was going blink, blink, blink.''

Sure, Rooster Teeth ripped off Microsoft's intellectual property. But Microsoft got something in return: ''Red vs. Blue'' gave the game a whiff of countercultural coolness, the sort of grass-roots street cred that major corporations desperately crave but can never manufacture. After talking with Rooster Teeth, Microsoft agreed, remarkably, to let them use the game without paying any licensing fees at all. In fact, the company later hired Rooster Teeth to produce ''Red vs. Blue'' videos to play as advertisements in game stores. Microsoft has been so strangely solicitous that when it was developing the sequel to Halo last year, the designers actually inserted a special command -- a joystick button that makes a soldier lower his weapon -- designed solely to make it easier for Rooster Teeth to do dialogue.

''If you're playing the game, there's no reason to lower your weapon at all,'' Burns explained. ''They put that in literally just so we can shoot machinima.''
 
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