This is pretty bad but not nearly as bad as a guy I grew up with. I went to elementary school with Luke Sky Walker.
The guy lived a block over from me and every time someone met him there was ALWAYS a Star Wars joke. He absolutely hated it too.
He would tell people his name and say just "Luke Walker" and more often then not they would respond with "is your middle name Sky?". And he would frown and be like "......yes".