The Wendy's Commercial making fun of Family Restaurants.
http://www.youtube.com/watch?v=bb3VFrYv3Vk&feature=player_embedded
As of the next couple weeks I'm starting a business, and this fucks up what the commercial is intending so badly. Maybe advertising degree guy can correct me if I'm wrong.
The basic message is; why go to an expensive Family Restaurant when you can get the same shit at Wendy's?
Thing being,
people that would go to a family restaurant are probably not going to be the type to go to a fast food place for the same meal.
I would put the following where it needs emphasis in all caps, but it would all be in caps, so just imagine the next bit being some scene in a movie with me slapping marketing executives from Wendy's across the face in a darkened room, them tied to a chair, the sole light source above a slowly rotating ceiling fan that doesn't actually circulate any air. Tell me what the codes for the nukes are, Wendy's!
People don't go to Family restaurants because they want to pay less for some chicken wings. You go there, in short, BECAUSE OF the flair. You are not paying just for chicken wings, but that is the point of going there. You pay for service, people bringing stuff to your table, a pleasant, cleaner atmosphere, being able to watch a sports game, and consume alcohol.
Not only that, but you do get vastly better food at Flairtown instead of burgersmcshitville. Honestly, is any food you can get at any halfway ok restaurant actually worse than Wendy's?
So after all that, really, why eat at a Family Restaurant, where you get service, attention, feel valued as a customer, get better food.... Y'know, all the things you actually want/pay for/go to that place for, or you could go and get shitty wings from Wendy's?
For what profiteth a man, if he doth pay 2.99 for a medium wings, but he still hungers not from lack of consumption, but of kinship?
I've been doing it all wrong you guys! Instead of taking my dates to a Nice Bar/Club/Restaurant/Movies, I should've been taking them to the local burgerhole! Then, after observing my thrifty use of cash, and paying less for a not measurably inferior food product, she will undoubtedly appreciate my incredible application of Randian (har) Objectivism, and fall victim to my intellect, instead of, say, showing that I appreciate her by takign her to someplace that isn't a greasy shithole?
By Jove, I think I've got it!