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[jason10mm]

I feel like they don't understand their player base at all. They want to appeal to a more casual market, but even they're not interested in wearing an Xbox or playing Xbox games on their toaster.

Been that way almost from the beginning. I still remember that xbox360 announcement where they kept talking up "skatergurl" or whatever being able to sell in-game skins. Who cares about that? They've always injected pointless syngery efforts into xbox instead of just focusing on gamers.

 

[Kvally]

My previous wife is now an Xbox.

 

[DeepEnigma]

My previous wife is now an Xbox.

 

[Heisenberg007]

This is an ex-box.

 

[Del_X]

GAF will seethe and Microsoft will print money.

 

[winjer]

 

[Elios83]

The next stage of the boiled strategy around the Xbox brand.
Now it's time for people to understand that Xbox is not a traditional console anymore.

 

[Aion002]

 

[Punished Miku]

My previous wife is now an Xbox.

All the jokes make me think they actually have a slightly decent marketing phrase here. People can't resist saying it. Maybe I was too pessimistic on the ad.

 

[Kenneth Haight]

 

[Heisenberg007]

It honestly isn't. Xbox is an app with a log-in. That is going to work on PC, Phone, TV, Console, Browser, Handhelds.

No, it's not. What's with the revisionist history only to conform with the new corporate narratives?

It's literally in the name. X-BOX.

It is literally the name of the console. Everything else spawns from that.

 

[Dick Jones]

 

[Fess]

Lol so I was spot on when I mockingly said that my new living room 4080S PC was my new Xbox? A $3500 Xbox Pro

Now sort out the quality in the Xbox app and make it possible to run legacy OG/360/One titles.

 

[Mr Moose]

GAF will seethe and Microsoft will print money.

On the phone to the US Department of the Treasury/FBI. MS are in big trouble.

 

[Markio128]

How the fuck do I get rid of my Xbox? Live in a cave in the woods?

 

[Tiago Rodrigues]

The way this brand has fallen. Holy shit.

They are basically throwing everything at the wall to see what sticks.

 

[OmegaSupreme]

How is that they suck at everything?

 

[Sanepar]

Thx god NO!

 

[Humdinger]

It's a little cringe, but it gets the message across and just keeps repeating Xbox over and over which is pretty standard marketing.

The future is the app, and the app will be everywhere. I don't hate it. Has some light humor. Nothing amazing, but it's fine.

A while back, there was speculation that they would rebrand GP as "Microsoft GamePass" (rather than "Xbox GamePass"). That's not happening. They're sticking with "Xbox," which makes sense.

 

[Topher]

 

[roosnam1980]

phil-box

 

[Daniel_Mallorca1985]

Play Station and Nintendo are not an Xbox

Phil Sad.

 

[Mayar]

And the award for most stupid marketing goes to Microsoft.

And I really want to go to the toilet, but it looks like this is Xbox now, and I'm not sure... Phil confused me

 

[U n i o n 0015]

When everything is an Xbox, there's nothing special about an Xbox.

 

[MikeM]

This really is a brand for no one. It has no identity besides being "everywhere."

I saw a laptop as an Xbox. Tough sell to PCMR that their PC is an Xbox lol

 

[Nordickratos]

This is a Sega

 

[tTHANOSs]

This shits embarrassing

 

[Daniel_Mallorca1985]

phil-box

 

[CLW]

 

[Plague Doctor]

People who are seen as marketing experts conceived this. People who are high level executives with MS greenlit this. Lots of money was exchanged in the production of this.

What the fuck is happening in AAA gaming industry?

Where the fuck did the competency go?

 

[SonGoku]

The messaging is pretty clear, XBOX is hardware agnostic now.
Only thing missing on the advert was a PS5 console

 

[Heisenberg007]

This has to be one of the WORST adverts I've EVER seen - not just in the gaming industry.

They are calling a Steam Deck, a Meta Quest, a Mobile Phone an "XBOX". What kind of a mentally-challenged person came up with this, seriously?!

 

[Punished Miku]

The messaging is pretty clear, XBOX is hardware agnostic now.
Only thing missing on the advert was a PS5 console

Well PS is not an "Xbox" because you can't log in to your app, access your library and use GP. But they'll port games there obviously.

 

[skyfinch]

I'm at IHOP right now eating pancakes and I agree.

 

[Soltype]

I don't know what's up with M$, their marketing/games/etc feel about decade behind, it all feels lame.

 

[Ass of Can Whooping]

 

[Josemayuste]

I keep being amazed at how these guys have been on the business for more than two decades now and every single marketing campaign is a hit and miss.

How do you manage to fail so hard?.

 

[diffusionx]

this is not the way Microsoft... your platform has value when people want it, not when you slap the label on other, more desirable ones.

I bought a Meta Quest because I wanted to play Meta Quest, not because I wanted to play Xbox...

 

[SonGoku]

Well PS is not an "Xbox" because you can't log in to your app, access your library and use GP. But they'll port games there obviously.

You cant do that on a switch either yet it was displayed on the ad
The messaging implies any device in which you can play xbox games is an xbox. I dont mind btw its just an ad for the new direction they are taking

 

[Punished Miku]

No, it's not. What's with the revisionist history only to conform with the new corporate narratives?

It's literally in the name. X-BOX.

It is literally the name of the console. Everything else spawns from that.

You guys are just being retards. It's a brand name. There are Xbox t-shirts too and no one freaks out that it's not a box. Playstation is also on PC and it's not a station. But sure, keep the fake outrage going. Xbox app is on my phone right now. Playstation has an app on phone. Xbox already has log-ins to play on browser, or TVs or fire stick. This is how it's been since 2021.

 

[jroc74]

I am an Xbox.

 

[Heisenberg007]

The games they chose to mention in this last paragraph are quite interesting.

• Black Ops 6 is already on PlayStation.
• Indiana Jones has been announced.
• Flight Simulator was in the original leak.
• Maybe MSFS and Avowed are next to be announced.

Then this "this holiday" part might be a hint of a bigger, more explicit announcement at TGA perhaps?

 

[jaydogg691]

 

[mckmas8808]

I thought Gaffers was posting a meme somebody made on Twitter. I can't freaking believe this is from MS marketing!!!! WTF?! So they really are abandoning the Xbox as a console.

 

[Robb]

 

[MayauMiao]

This confirms to me that Xbox is truly dead.

 

[Heisenberg007]

You guys are just being retards. It's a brand name. There are Xbox t-shirts too and no one freaks out that it's not a box. Playstation is also on PC and it's not a station. But sure, keep the fake outrage going. Xbox app is on my phone right now. Playstation has an app on phone. Xbox already has log-ins to play on browser, or TVs or fire stick. This is how it's been since 2021.

HeisenbergFX4 - is this the new marching order you're referring to?

 

[Punished Miku]

You cant do that on a switch either yet it was displayed on the ad
The messaging implies any device in which you can play xbox games is an xbox. I dont mind btw its just an ad for the new direction they are taking

I didn't see one with a Switch on it. I saw one showing PC style handhelds.

 

[Mr Moose]

You guys are just being retards. It's a brand name. There are Xbox t-shirts too and no one freaks out that it's not a box. Playstation is also on PC and it's not a station. But sure, keep the fake outrage going. Xbox app is on my phone right now. Playstation has an app on phone. Xbox already has log-ins to play on browser, or TVs or fire stick. This is how it's been since 2021.

No one says a Xbox t-shirt is a Xbox, you silly Goose.

 

[Humdinger]

This thread delivers.