Nymphae
Banned
I read this article this morning in the paper about how Tim Horton's sales are slumping again, which is prompting them to make their shitty new rewards program even shittier.
We've attracted far more guests to our loyalty program far more quickly than we had planned, Cil told investors on a conference call on Monday.
Well what did you idiots expect? You're like the only fucking game in town, and you introduced a card that gives people a free item after 7 purchases. You didn't expect every single person who goes to grab one of the free cards?
Later this month, Tims Rewards will pivot to a points-based loyalty system. Customers will earn 10 points for every purchase, which they can eventually use to redeem free products.
The move is an attempt to extract more value from the program, which appears to be testing the patience of franchisees.
The Alliance of Canadian Franchisees, an independent group of Tims store owners, recently complained that the program hasn't provided any benefits despite the massive number of giveaways.
I wonder exactly what benefit they expected to see. Giving away products for free doesn't provide a corporation tangible benefit? They already had everyone in this dumb country by the balls, I don't quite know why they felt they had to put this new program in place, or understand why they thought giving away massive amounts of free things would improve numbers.
The new points-based format essentially preserves the previous one-in-eight giveaway structure, since 70 points is good for a free coffee, tea, premium doughnut or bagel. But customers can now accumulate more points to get larger menu items: for example, a premium breakfast sandwich is 220 points.
This doesn't sound all that different, I guess what they're hoping is that people just keep saving them and never redeeming them or something? Because as it is now you don't even have a choice to stack your freebees, you'll walk in and scan your card for something before finding out it was free - you have to keep track of when your card is "ready" for a free item, then only have it scanned when you want that item (so no accruing points until that's used either.)
Through the program, Tims will send targeted offers to members, in an attempt to convert a customer who buys only coffee into one who also buys breakfast sandwiches.
But to send those offers, Tims needs plan members to register online. Only 25 per cent of the current 7.5 million members have done that.
In April, members who haven't registered will be bumped to a worse program and only receive a reward after 12 purchases instead of seven.
Oh you don't want to sign up for data collection and targeted marketing? Ok no problem you'll just go in this "Preferred Customers B" line and need a few more purchases for those rewards! I hate this company so much you people have no idea.
Last edited:
