$90k at ~60-70 hours a week is basically an entry level white collar, college qualified job ($25-30 an hour). It has limited opportunity of internal advancement, it's a miserable and numbing job, and you work for terrible awful people. I don't know what his educational background is but my guess would be he could be making double as either a crisis consultant or for a mega-corp PR team in-house, or for a major PR firm... or be making the same amount and working half the hours in a medium business. I know the top line number $90k seems big because it's higher than what most people make, but it's not really that high in perspective.