Ubisoft expected to merge with Gameloft

By Martin Arnold, Paris
Published: January 6 2005 17:22 | Last updated: January 6 2005 17:22

Ubisoft and French flagSpeculation about Ubisoft's most likely defence strategy switched on Thursday to a possible merger with its mobile phone games subsidiary, after the French computer games publisher and Vivendi Universal denied they were in talks about a friendly merger.

Ubisoft, controlled by the five Guillemot brothers who founded it 1986, is examining all options to defend itself against Electronic Arts, the world's biggest games company, which last month became its biggest shareholder by buying a 20 per cent stake. Ubisoft called EA's purchase “hostile”.

The Guillemot family, which dominate Ubisoft's board, own 17.5 per cent of the company's shares and 26 per cent of the voting rights. They may try to boost their stake by merging Ubisoft with Gameloft, its mobile phone games subsidiary, in which they own a 79 per cent stake.

A merger with Gameloft, which has a market capitalisation of €180m ($237m), would bring the Guillemot brothers' Ubisoft stake close to a blocking minority.

The founders are also examining a pact with other leading shareholders, CDC, Crédit Agricole and Société Générale, which own about

8 per cent.

Shares in Ubisoft fell 3 per cent on Thursday, losing some of the ground gained on Wednesday, when it first emerged that the family-controlled games company had contacted several companies, including Vivendi, about a possible white knight deal.

Vivendi said: “In view of the rumours, Vivendi Universal denies any negotiations are taking place concerning the takeover of Ubisoft.”

A few hours later, Ubisoft added: “There are currently no negotiations with a potential partner.”

EA declined to comment on Thursday, except to say that the deal protected its strategic interests. A person close to the US group said the situation was “likely to evolve”, but no big moves were expected for several weeks.

The California-based company has a $2.5bn cash pile and could easily afford to buy Ubisoft, which has a market capitalisation of less than €500m.

But analysts say EA is likely to seek a friendly deal, as hostile bids are rare in the games sector due to the danger of losing key staff.
 
A person close to the US group said the situation was “likely to evolve”,


Uh oh. What does EA have up their sleeve?

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Sigh...

I used to work for GL way back in the day when they were a struggling (to say the least) gaming website -incidently owned by Ubisoft.

I didnt know you could merge with a compay you owned, but apparently if its a seperate entity, there's no problem.

Go Ubi!
 
Jack Random said:
Sigh...

I used to work for GL way back in the day when they were a struggling (to say the least) gaming website -incidently owned by Ubisoft.

I didnt know you could merge with a compay you owned, but apparently if its a seperate entity, there's no problem.

Go Ubi!

Whoa, whoa, whoa. I worked for Gameloft back then too--when we were trying to get partnered w/ Famitsu, got the "scoop" on Illbleed for the DC, and me and the fellas (and couple of gals) would play Q2 at lunch (well, pretty much all the time really) until Counter Strike and Phantasy Star Online took over my soul. I got hired a little before the big purge came--prolly 8 months prior.

The funniest shit, aside from this coincidence, is that now my very best friend, a guy I grew up w/ in the projects in the BX and have known since friggin' Headstart, is now one of their best programmers at Gameloft (he did the port of Urban Asphalt that Gamespot raved about recently). Small ass world indeed.
 
EA's laughing, cause UbiSoft just made them MORE MONEY. And what's UbiSoft going to do, not pay out dividends? They'll lose investors, driving down the stock, making more available or do a stock buy-back.
 
But analysts say EA is likely to seek a friendly deal, as hostile bids are rare in the games sector due to the danger of losing key staff.

What key staff does Ubi have?

Actually, it seems Ubi might forumlate a secret escape plan. http://uk.biz.yahoo.com/050114/323/faamw.html

IMHO, Ubisoft is over reacting and playing into EA's hand, who so far has only made one move, bought the stock.

EA isn't stupid. They probably could have guessed UbiSoft and the French's reaction even before they made the purchase. They are probably just observing at the moment.
 
EA wins either way. They make a killing selling back their 20% or they gain control of UbiSoft. Damn that company is just playing on another level from the competition when it comes to business sense.
 
CrimsonSkies said:
EA wins either way. They make a killing selling back their 20% or they gain control of UbiSoft. Damn that company is just playing on another level from the competition when it comes to business sense.

EA is just so big they are on another level.

I normally don't root for the goliath, but the French reaction, which is to basically freak out and scream bloody murder because its an American company, almost makes me want to see EA win this one.
 
Shard said:
Actually, it seems Ubi might forumlate a secret escape plan.

More like saving face. :lol

I understand their concern, but if you don't prepare for these things, someone will exploit it. There's several things that may be done:

1. Send out letters to all investors asking them not to sell stock to EA. (HP and Compaq merger)

2. Working on a way to stablize their revenues and profits. (Make too much, make EA more money, devalue your company, and EA will buy you outright)

3. Sell out and merge, which is what I think will still happen, despite denials.
 
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