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[Thick Thighs Save Lives]

As reported by Bloomberg Law, the class action complaint accuses the Assassin’s Creed publisher of sharing personally identifiable information (PII) with Facebook company Meta.

According to the complaint, players who use the Ubisoft website to buy a game on the Ubisoft Store or use it to subscribe to Ubisoft+ are having their PII sent to Meta through its Pixel user tracking software.

“Defendant does not disclose on the website that PII users’ personally identifying information would be captured by the Meta Platforms, Inc tracking Pixel utilised by defendant, and then transferred to Meta, thereby exposing the subscribers’ PII to any person of ordinary technical skill who received that data,” the complaint reads.

“Data sharing policies for a service or subscription is an important factor for individuals deciding whether to provide personal information to that service.”

The complaint claims that this practice is a violation of the Video Privacy Protection Act, which was originally introduced in 1988 to prevent video rental stores from sharing a member’s PII, because it could “specifically tie the identity of an individual” to their purchase history.

Following the growth of digital distribution, the Act was amended in 2013 to allow video rental companies, including the likes of Netflix, to share users’ PII with social network sites but only after the user consents.

The complaint against Ubisoft alleges that because Ubisoft doesn’t tell players it’s sharing their PII with Meta, it’s therefore violating the Video Privacy Protection Act, among others.

“Defendant purposefully implemented and utilized the Pixel, which tracks user activity on the Website and discloses that information to Facebook to gather valuable marketing data,” it claims.

“The Pixel cannot be placed on a website without steps taken directly by defendant or on behalf of defendant (e.g. by a website manager). The Pixel cannot be placed on the website by Facebook without the knowledge and cooperation of defendant.

“Defendant does not seek, and has not obtained, consent from PII users to utilise the Pixel to track, share, and exchange their PII with Facebook.”

The lawsuit has currently not yet received class action certification, but the plaintiffs are seeing a trial by jury and want financial compensation for everyone affected, as well as a court order instructing Ubisoft to either remove the Pixel from its website or get consent from its users before it shares their PII.

Ubisoft is being sued for allegedly sharing Ubisoft Store and Ubisoft+ user data with Meta | VGC

The class action complaint claims Ubisoft sends user data to Facebook without permission…

www.videogameschronicle.com

 

[Hookshot]

Luckily they are riding the high of recent popular releases so that will cover the costs of any fines.

 

[Topher]

"sharing"

 

[killatopak]

Isn't that non-decent?

 

[RPCGamer]

They're going to have trouble being bought at this rate

 

[The Cockatrice]

Wait until people find out what Microsoft and Sony do with your data. Everyone should be sued for sharing data. Every online game should be sued as well. I know Ubisoft sucks dick, but this aint a Ubisoft only thing.

 

[genesisblock]

Wait until people find out what Microsoft and Sony do with your data. Everyone should be sued for sharing data. Every online game should be sued as well. I know Ubisoft sucks dick, but this aint a Ubisoft only thing.

The complaint against Ubisoft alleges that because Ubisoft doesn’t tell players it’s sharing their PII with Meta, it’s therefore violating the Video Privacy Protection Act, among others.

This is the key point.

 

[winjer]

I hope the EU also gets involved and fines Ubisoft for this crap.

 

[The Cockatrice]

This is the key point.

Neither does everyone else.

 

[genesisblock]

Neither does everyone else.

Then why are we only seeing a lawsuit specifically to Ubisoft?

 

[The Cockatrice]

Then why are we only seeing a lawsuit specifically to Ubisoft?

There were lawsuits against Meta before this. As for the others the answer is easy, money. Ubisoft is just a clickbait these days. Easy target.

 

[Sabejita]

I can't wait for Tencent to buy them.

 

[Robb]

Ubisoft right now:

 

[GHG]

Oh but additional logins and launchers are fine they said.

 

[AJUMP23]

Probably just a misunderstanding.

 

[ReBurn]

I'm constantly amazed that people aren't using some sort of ad blocker that thwarts tracking pixels. They're tracking people everywhere and allowing companies like Meta and Google to build profiles of everything you do online.

I wonder if any of the people bringing this lawsuit use Facebook or Instagram?

 

[PatientGamer]

When was the last time a gaming company had so much bad news in a 30-day period lol?

 

[Magic Carpet]

Somebody wants the data from Ubisoft?

 

[Tajaz2426]

This is why I do not have a PSN, Steam, Microsoft sign in, I have always used my sons. I have never had The Facebook, or TokTok, or twitters or any other social media. I used my oldest son’s YouTube log in.

I do not like my private information, getting every page I click, targeting ads and all that. As this is not something I’m fond of.

I’m sure my damn phone listen to me even though I have Siri turned off and Alexa on my TVs and stuff, it still gathers info probably.

I don’t even have a personal email but the one the cable company set up.

Crazy how easy it is to get folks private information and viewing clicks.

 

[M1chl]

L M A O, get fucked

 

[Jaybe]

Yves trying desperately to find any good news:

 

[NeoIkaruGAF]

When was the last time a gaming company had so much bad news in a 30-day period lol?

Seriously. This is a new level of not being able to catch a break.

Complistic ’s “Ubisoft, lol” counter is going to explode at this rate.

 

[Saber]

Did Ubisoft blamed gamers or incels for this one yet?

 

[StueyDuck]

Ubisoft is being sued for allegedly sharing Ubisoft Store and Ubisoft+ user data with Meta | VGC

The class action complaint claims Ubisoft sends user data to Facebook without permission…

www.videogameschronicle.com

That hole just keeps getting deeper, because of course they'd do something slimey like that. Take that you non-decent humans.

Ubisoft were one of the first to turn into a modern audience company, it's a framework for what is to come from all the big pubs who have jumped on this ship. Many are going to burn if they don't start putting changes in place.

 

[poodaddy]

Ubisoft right now:

 

[Roman Empire]

Ubi speedrunning their demise and we all in the front row to watch it. Let's fucking go!

 

[Mr Hyde]

What the fuck is going on with Ubi as of late? Are they competing to win the award for "biggest trash company in the video game industry" or what?

 

[Putonahappyface]

 

[StereoVsn]

Isn't that non-decent?

It’s a standard policy implemented by Monetization director!

 

[Fake]

Who are the non-decent humans now?

 

[MonkD]

At least they're selling something. Keep it up Yves, you'll fend of the hordes!

 

[DAHGAMING]

Probably signing us all up to a monthly sub to big benders arse bandit magazine.

 

[hemo memo]

Doesn't every tech company pretty much do that?

 

[Skelterz]

A few individuals on this site were sticking up for that scummy leach monetisation manager the other day after he took some fire from some trolls, how do you feel about him now this company is finished who’s are the non decent humans now then .

 

[Fahdis]

Damn, Ubi used to be the darling company around AC2 times. Look at it now.

 

[simpatico]

I've been injured by Ubisoft's reckless actions regarding my personal data and Meta. I'll take the Ghost Recon IP as recompense.

 

[Hawking Radiation]

When was the last time a gaming company had so much bad news in a 30-day period lol?

Well PS made a very good case for themselves with Concorde, the devs, the professor etc. It was so bad it was entertaining watching that slow motion car crash.

 

[ByWatterson]

Next headline will be they gave money to Hamas

 

[digdug2]

They're just misfiring on all cylinders, here.

 

[Neon Xenon]

And the hits don't stop coming, huh?

At this rate, I'm expecting an exposé with Ubisoft being involved in some kind of Money Laundering or Embezzlement scheme.

 

[Gamerfan81]

When it rains it pours, eh?

 

[MayauMiao]

Ironic about worrying Tencent buying Ubisoft and sharing data to the CCP without consent while current Ubisoft is doing exactly that.

 

[StreetsofBeige]

The complaint against Ubisoft alleges that because Ubisoft doesn’t tell players it’s sharing their PII with Meta, it’s therefore violating the Video Privacy Protection Act, among others.

“Defendant purposefully implemented and utilized the Pixel, which tracks user activity on the Website and discloses that information to Facebook to gather valuable marketing data,” it claims.

Sounds like an idea only a monetization director would think of.

 

[ahtlas7]

Get use to not owning your personal data, right Ubisoft.

 

[EDMIX]

lol I assume that shit is always being shared

 

[Reaseru]

Look at the righteous, typical virtual signaling company hypocrisy. Always pro-someone rights, well, except yours.

 

[Lorianus]

They could shine a spotlight on any big corpo and this would come to light, they all do it.

 

[FunkMiller]

Ha ha. Yes. Die.

 

[Angry_Megalodon]

Next headline will be they gave money to Hamas

That would incentivize some posturing preorders at Reee.

 

[Laptop1991]

Doesn't surprise me with Ubisoft and their attitude to wards us gamers who bought their games, money all they've cared about for quite a while now, so to see that go full circle back on them is karma for me.