Not a lot of data, but interesting nonetheless. Despite the spin in the article, these numbers look very positive for Microsoft, given the "Sony ownz Europe" conventional assumption. I think that if you ran the same survey in the US, the split would be very similar.
http://www.gamasutra.com/php-bin/news_index.php?story=7147
The results of a survey performed by XTN Data, a UK-based research consultancy firm, show that the PlayStation 3 is currently winning the console war, at least in terms of UK gamer mindshare.
The survey spoke to 1,000 game buyers, 32% of which said they were likely to buy a PlayStation 3 when it's released, though the console currently has no UK release date. By comparison, only 27% of the respondents, whose average age and gender was not revealed by XTN Data, said they were intending to buy Microsoft's Xbox 360, which will be released in the UK on December 2.
"This comes despite huge efforts by Microsoft to launch in time for the vital Christmas period and before Sony's 2006 launch," said XTN Data founder Greig Harper. The poll apparently did not question gamers on whether or not they were likely to buy Nintendo's next-generation Revolution system.
http://www.gamasutra.com/php-bin/news_index.php?story=7147