Yeah, she had a lot of work put into her design including that she was wearing a mask on all promotional material and when she revealed her face they actually went and updated every single promotional picture.
She also managed to add really unique things to her character. Like everybody posting fish before stream and at the end of the stream she says "Thank you for the meal" instead of bye.
Not to mention that she didn't speak a word English but when she heard she was accepted, she learned English for 3 months straight, so she can also communicate with her oversea fanbase.
Also, all her streams so far were really interesting. She played Undertale too: