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http://mashable.com/2017/03/10/dc-sponsors-esports/#6TagdF7naqq7
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For Washington, D.C., being the capital of the United States of America isn't enough. The city is looking to become the capital of something else entirely: esports.
North American esports team NRG Esports is now being sponsored by D.C., the district's official convention and sports authority, Events D.C. revealed to me in a series of interviews yesterday. Not only is the city's sponsorship one of the first of its kind, it marks the District of Columbia's official push into the world of professional competitive gaming.
NRG Esports which has professional teams and players competing in Overwatch, Counter-Strike: Global Offensive, Hearthstone, Super Smash Bros., Rocket League and more was founded by Sacramento Kings co-owners Andy Miller and Mark Mastrov, and has big name investors like four-time NBA champion Shaquille O'Neal and MLB stars/World Series champions Alex Rodriguez and Jimmy Rollins. Washington D.C. will have logos on the teams' jerseys, players' streams and the NRG website, plus it will host NRG bootcamps where players get together and practice for long hours for days on end.
Sponsoring a team like this is a way for D.C. to show that it's embracing esports and gearing up to be an esports hub, Events D.C. Chairman Max Brown said.
D.C. is changing, Brown said, with an average of 1,000 people moving to the city every month. The influx of new people is causing the district to evolve from a government town to a broader and more diverse economy.
"We have a bunch of universities here in Washington," Brown said. "There are lots of younger kids who are here and are coming here every year through our universities so we think it makes a lot of sense for us as a city to plant a flag [for esports], and ultimately be the capital of esports like were the capital of the United States."
Esports demographics tend to skew younger and D.C. needs to provide entertainment to keep people coming.
D.C.'s esports presence won't be limited to logos on NRG Esports, though. The city is planning to build a brand new arena that sounds perfectly suited to host sizable esports events.
"A $65 million 4,200-seat, state-of-the-art arena," Brown said. "[It will] come online in late-2018, early-2019. Fully tailored and wired for esports."
The arena will be the new home of WNBA team the Washington Mystics. Though it's being build with esports in mind, it'll be open to host other events, like concerts and boxing matches
D.C.'s sponsorship of NRG is exciting, NRG's Miller said.
"Were really excited about it," he said. "I think its definitely a first for esports and a great validation of NRG but also the esports space and how big and interesting its becoming to the point that now you have really forward-thinking folks like Events D.C. taking a look and actually wading into the waters here and putting time and money behind it."
The sponsorship doesn't mean that NRG is tied to the city like more traditional sports organizations.
"Were not the D.C. NRG," Miller said. "But we will be spending a bunch of time down there, we will definitely be bootcamping down there... and then hopefully we can bring real big events across all the different leagues and games that we play in to D.C. so that people can actually go and watch them."
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