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Weekend box office (nov 3-5) Borat!! Greeat Success

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C

castle007

Banned
http://boxofficemojo.com/weekend/chart/

26,375,000 in three days!!!! at 837 theatres. Average: 31,511


FOX completely ****ed up

1- Borat 26,375,000 at 837 theatres
2-Santa Clause 3 20,000,000 at 3458 theatres
3- Flushed Away $19,100,000
4- Saw III $15,500,000 $60,077,000
5- The Departed $8,000,000 $102,282,000
6- The Prestige $7,784,000 $39,414,000
7- Flags of Our Fathers $4,500,000 $26,631,000
8- Man of the Year $3,821,000 $34,004,000
9- Open Season $3,100,000 $81,386,000
10- The Queen $3,010,000 $10,087,000


if you haven't seen the movie, go see it!!!!

Also, for those interested in Saw III vs. Saw II, Saw II grossed $60,121,241 total at the end of it is second weekend.
 
Mato

Mato

Member
Opening at a limited number is definetely a marketing trick to fire up interest. There was a very apparent surge of interest the last couple of months about this one, no way they didn't see it coming.
 
M

Memles

Member
Ummmm...no, Fox didn't **** up big time at all. In fact, this was a genius move; by allowing it to end up with what is likely the highest ever per theatre average at that type of theatre count in years, it will gain a huge amount of buzz coming out of this weekend leading to a logical 2000+ Theatre count weekend that will result in a fairly limited drop weekend to weekend, and result in some fairly strong legs.
 
F

FoneBone

Member
MaverickX9 said:
There's not way Borat made that much at only 837 theaters...
Click to expand...
It did.

Memles said:
Ummmm...no, Fox didn't **** up big time at all. In fact, this was a genius move; by allowing it to end up with what is likely the highest ever per theatre average at that type of theatre count in years, it will gain a huge amount of buzz coming out of this weekend leading to a logical 2000+ Theatre count weekend that will result in a fairly limited drop weekend to weekend, and result in some fairly strong legs.
Click to expand...
Won't hurt too much in the long run, but that wasn't the reasoning offered for cutting the release in the first place. Also, it now has much tougher competition when it opens in its full release than it would've if Fox had just opened it wide in the first place.
 
J

jett

D-Member
The Prestige is exhibiting some pretty damn good legs. It may crawl all the way to 60-70 mill if its drop tendency continues.
 
F

Flynn

Member
FoneBone said:
It did.

Won't hurt too much in the long run, but that wasn't the reasoning offered for cutting the release in the first place. Also, it now has much tougher competition when it opens in its full release than it would've if Fox had just opened it wide in the first place.
Click to expand...

Their argument was that "awareness is soft" for the movie.

I'm not sure how a movie with soft awareness makes this kind of money, though. I'm thinking they're not very good at measuring awareness.
 
F

FoneBone

Member
Flynn said:
Their argument was that "awareness is soft" for the movie.

I'm not sure how a movie with soft awareness makes this kind of money, though. I'm thinking they're not very good at measuring awareness.
Click to expand...
One thing that they seemed to have failed to take into account, for starters, was that the tracking showed that almost everyone who was aware of the movie wanted to see it.

In any case, maybe this will get the studios to stop relying so heavily on tracking. Not.
 
G

GDJustin

stuck my tongue deep inside Atlus' cookies
WTF is The Queen? Never heard of it...

Fake Edit: oooh is that that movie about the queen of england starring the chick that already PLAYED a different queen of England? (her mom). If so... I guess I have heard of it.
 
T

TJ Bennett

TJ Hooker
:lol at those saying Fox ****ed up. This is nothing but good news for them. Sure, they may have earned a few more million by opening it wider this weekend but with the smaller release they've created an insane buzz which should really help its longevity.
 
K

Kabuki Waq

Member
TJ Bennett said:
:lol at those saying Fox ****ed up. This is nothing but good news for them. Sure, they may have earned a few more million by opening it wider this weekend but with the smaller release they've created an insane buzz which should really help its longevity.
Click to expand...


well you know a 60 mil opening would have created a tad bit more buzz than it has now.
 
All Hail C-Webb

All Hail C-Webb

Hailing from the Chill-Web
FoneBone said:
One thing that they seemed to have failed to take into account, for starters, was that the tracking showed that almost everyone who was aware of the movie wanted to see it.

In any case, maybe this will get the studios to stop relying so heavily on tracking. Not.
Click to expand...

Flynn said:
Their argument was that "awareness is soft" for the movie.

I'm not sure how a movie with soft awareness makes this kind of money, though. I'm thinking they're not very good at measuring awareness.
Click to expand...


You guys are missing something. Tracking was weak in "Middle America" were most of the theater cuts occurred. It had a good amount of screens in the major cities (though it still sold out everywhere).
Next week it will expand into Middle America with ads touting it as the number one movie in America (in 1/4th as many screens as #2), and the highest ever gross for a movie opening in under 1000 theaters. The movie might not even drop next weekend, so it looks like (even if it wasn't planned that way) it was a great move by Fox.

Kabuki Waq said:
well you know a 60 mil opening would have created a tad bit more buzz than it has now.
Click to expand...

That's not how it works.
 
A

antipode

Member
:lol No Fox definitely ****ed up. The film took in $17 million in 17 countries where it wasn't a tiered release, it was No. 1 in Britain, Germany and more. You don't do a tiered release for a No. 1 film, since you want to rake in as much repeat viewings as you can before people decide to wait for DVD.

What those tracking numbers were, I don't know. Maybe they only called people on landline phones :lol. You're better off just going to Youtube and counting how many people clicked to watch the first 4 minutes of your movie.
 
B

Bebpo

Banned
GilloD said:
You have never made a movie in your life.
Click to expand...

Uh, 18 still seems pretty high considering the content of the film....

I agree with him. I would have expected a budget of more like 5-10.
 
L

LM4sure

Banned
RevenantKioku said:
It's very good, but also quite overrated.
Click to expand...


stated perfectly. basically more of the same from the tv shows. it feels like a longer episodes where the borat character gets to the punchlines much quicker. it goes from scene to scene to scene very quickly. might be a positive or a negative for some
 
H

HyperZone<3

Member
There was a $hitload of marketing and advertisments. Perhaps that's included. $18 for a mockumentary seems pretty dang high.
koam said:
This doesn't make any sense. How can it include Sunday numbers when we're still sunday?
Click to expand...
The final, exact numbers will be out tomorrow. These are projections. These are also very accurate projections, likely to only be off by about +/-10% tops.
 
L

Lhadatt

Member
Bebpo said:
Uh, 18 still seems pretty high considering the content of the film....

I agree with him. I would have expected a budget of more like 5-10.
Click to expand...
You're dealing with Hollywood accounting here.

$18mil sounds about right, considering Fox is trapped into using overpriced labor, paying Cohen's salary, traveling all over the place, hauling around movie equipment, catering, legal fees to pay off the people they filmed, unconventional marketing, etc.

HyperZone<3 said:
These are also very accurate projections, likely to only be off by about +/-10% tops.
Click to expand...
+/-10% isn't what I would call accurate.
 
F

FoneBone

Member
Dan said:
Did anyone go see Flushed Away?
Click to expand...
An Aardman effort, even a studio-compromised one, is still better, by leaps and bounds, than pretty much any animated fare not produced by Pixar. So anyways, it's not up to the standards of Wallace & Gromit or Chicken Run, but it's still pretty good. At least worth a rental, anyway.
 
M

medrew

Member
Bebpo said:
Uh, 18 still seems pretty high considering the content of the film....

I agree with him. I would have expected a budget of more like 5-10.
Click to expand...

It depends on the circumstances. The budgets 'released' always have to be considered on whether they include marketing or not, which can take up a good 50% of the budget for a movie like this. Also studios tend to apply all studio overhead costs to each movie in a move to reduce points paid out to those who get a cut on the profit.
 
D

Dan

No longer boycotting the Wolfenstein franchise
That $18 million certainly did not include marketing. That figure would be way higher if it included marketing.

FoneBone said:
An Aardman effort, even a studio-compromised one, is still better, by leaps and bounds, than pretty much any animated fare not produced by Pixar. So anyways, it's not up to the standards of Wallace & Gromit or Chicken Run, but it's still pretty good. At least worth a rental, anyway.
Click to expand...
I may see it during a matinee. I'm curious, and I do love the Aardman character design which has kept me intrigued. Definite rental if not.
 
B

Brimstone

my reputation is Shadowruined
GDJustin said:
WTF is The Queen? Never heard of it...

Fake Edit: oooh is that that movie about the queen of england starring the chick that already PLAYED a different queen of England? (her mom). If so... I guess I have heard of it.
Click to expand...

"The Queen" is about the Queen of England and the royal family when Princess Diana died in the car crash. I saw it last week and I thought it was well done considering the subject matter. The guy who plays Tony Blair is Michael Sheen, who also played the priest in the beginning of "Kingdom of Heaven". The movie is well cast.
 
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