Thirty7ven
Banned
That’s not a spoiler, it’s a set up, it’s the premise of the movie.
Would the trailer for Two Towers be spoilers for the Fellowship of the Ring? It’s a rhetorical question.
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Weird Sony Flex for the PS5 after Offical Teaser Trailer for SPIDER-MAN: NO WAY HOME
- Thread starter Victor Omega
- Start date
- Cringe Hardware
That’s not a spoiler, it’s a set up, it’s the premise of the movie.
Would the trailer for Two Towers be spoilers for the Fellowship of the Ring? It’s a rhetorical question.
Hezekiah
Banned
I like Tom Hardy and Woody Harrleson, but the story for Venom has just been butchered. The first film was crap, don't expect much more for the sequel.
Bryank75
Banned
I can understand if you're a purist that you might be annoyed but I quite enjoyed it for what it was...
Imtjnotu
Member
And this is a Spiderman movie.....
Tripolygon
Banned
You are here fucking talking about it. It is effective marketing.
It is called brand association. I can assure you when this movie comes out in theaters you will see PS5 ads play before the movie.
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3liteDragon
Member
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Gamerguy84
Member
How is this a weird flex?
At :58 there is a sony/columbia/marvel appearence. Companies do this kind of associative marketing. I have an xbox tile on my windows i never asked for. Its not the app, just an empty shortcut.
At :58 there is a sony/columbia/marvel appearence. Companies do this kind of associative marketing. I have an xbox tile on my windows i never asked for. Its not the app, just an empty shortcut.
The_Mike
I cry about SonyGaf from my chair in Redmond, WA
I mean, it would have made more sense if it was a commercial for the spider man game.
Imtjnotu
Member
Oh lord Spiderman is actually a juggernaut.
Insomniac is stuck with Spiderman for another ten years now lol
Tripolygon
Banned
It's a commercial for Spiderman. The character is tied to PlayStation going forward. It makes sense to co-market and do brand association. The game is still charting, the movie will be successful, PS5 is selling very well. It makes perfect sense.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
I hate how Jim is marketing the PS5 when it comes to gamer's shows like E3, but he was smart here.
Tripolygon
Banned
Luckily Insomniac is a very efficient studio who work on multiple games simultaneously.
Interfectum
Member
"weird flex" = brilliant marketing move
Heisenberg007
Gold Journalism
I disagree. There are two main factors that decide these types of campaigns: (1) viewers, (2) relevance of audience.
- Viewership: You have over 40 million views within 30 hours. It's great.
- Relevance: It's within the media industry; movie viewers and gamers aren't always mutually exclusive. Moreover, the Spider-Man IP is popular on both platforms: movies and PlayStation.
For comparison, these gaming companies advertise during Superbowl and pay millions of dollars. This is much more relevant and targeted.
P.S. I work in Marketing, and sharing my two cents.
Not Sony's fault you decided to watch the sequel trailer to a movie released in 2019.
On another note I see this as great marketing. When the movie releases in theaters they will probably tack on a 15-30 second Spider-Man focused PS5 ad during the previews. If they really want that synergy make one of the costumes from the movie available to download just like the Raimi suit. This all feels full circle in a way because I distinctly remember the Spider-Man 2 UMD being packaged in with the PSP and I just had to have it in high school. Being able to watch full releases with some special features intact like on DVDs was revolutionary to me. That is until we discovered how to convert movie files to mp4.
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Elbow Identity Shallow
Member
And there's the answer to any questions that people may have had about this being a good move or not.
I know that it seems to puzzle some people why Sony have been so insistent on maintaining their control over their Spider-Man rights but it is very simply a license to print money for them.
For the abundance of superhero films there is right now, the two that major ones are the ones that have traditionally got into the psyche of "normal" people who aren't really into things like that and those two are still Spider-Man and Batman.
Of course, they're still largely reliant on good quality products.
Expect to see far more Sony
's Spider-Man moving forwards.
jeffyjaixx
Member
Yes, there is a global semiconductor shortage that is affecting not just Sony and other console makers but also the GPUs production lines.
A demand problem is a good problem to have and the pandemic also helped make it a perfect storm where the supply / production lines are restricted and the demand skyrocketed.
Bryank75
Banned
Didn't work like that for Shang Chi or The Eternals...
The first 2 Spider-man films were great anyway, way ahead of their time. Blade was very cool back in 1998 too.
XXL
Member
Lol. Amazing selection.
IntentionalPun
Ask me about my wife's perfect butthole
You really think it's weird they only showed the controller when the console would have dwarfed Spidey's bedroom?
Warnen
Don't pass gaas, it is your Destiny!
I was more talking spider man in the MCU like everyone will remember him again if they get the rights back.
Insomniac will only make Niche-man every once in a while.
I didn't question the audience but the advertisement itself. The advertisement is completely out of context. Won't say that this kind of ads damages the trademarks, but doesn't support them neither.
As you mentioned, there are many ways to attach an ad in a more organic way. As I said, I assume it has also to do with restrictions from Disney/Marvel. Or just lazy people at work ...
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ShinobiWan1
Member
kretos
Banned
TGO
Hype Train conductor. Works harder than it steams.
If by character you mean comic book rights, then yeah and they own merchandising which Sony sold to them, but I believe Sony still get a cut from that.
But the the way you guy's word it is as if Sony is renting the license from Disney.
Disney has never own movie right & has no claim to them either, Sony does
And in this day and age, that's pretty much owning the character because it's the most important rights to have at the moment.
At the the moment Sony don't need any permission from anyone to use Spider Man in Movies.
Disney does.
ManaByte
Gold Member
Sony has the movie rights and rights to the TV shows longer than 45 minutes (so the animated DisneyXD Spider-Man shows are owned by Disney). Spider-Man is a MARVEL character, not a SONY character. Disney/Marvel owns everything else with Spider-Man, INCLUDING the video game rights (which is how Spider-Man was in Ultimate Alliance 3 and every single shovelware mobile title Marvel Games produces).
The movie rights are NOT the most important rights. The merchandise is. Disney makes $1.6 BILLION every year on Spider-Man licensing (clothes, toys, etc.). That's EVERY YEAR. Sony makes a Spider-Man movie every 2-3 years and only one has made $1 billion.
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TGO
Hype Train conductor. Works harder than it steams.
1) But Marvel sold Spider-Man rights including 800 related characters, the shows and merchandising that's why they are in this predicament now.
Same with Hulk, Universal still own the film's rights to that, the green monster is on loan.
2) Sony sold the shows & merchandise rights so outside the comicbook rights that Marvel still own everything Disney owns regarding Spiderman was sold to them by Sony because they obviously didn't care about them as long as they had the movie rights.
Either way, neither are the sole owner.
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Javthusiast
Banned
Feel the dual sense, like Tobey feels his web shooting out of his wrists...oooh yeeaah.
