I see cars here in Charleston, SC all the time with wheels that cost more than the car itself. My biggest pet peeve is giant ass rims on like an accord. There's one in my parking lot that has Dubs on it, and it sits all high off the ground becase the wheels are wider than the stock wheels. Looks insanely stupid.
That said, I'd never spend 10 grand on rims anyway, and I'm not a big chrome fan. But then again, I like sports cars and coupes, not trucks and SUV's.