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[Flynn]

While that might have been more effective if a person was going in completely raw, "good Terminator versus bad Terminator" is the simple description of the movie. It's not like Arnold being good is something that's revealed late in the game.

Right. But they could have gone with, "Now there are two Terminators. This guy is totally fucked." I'd call the reveal of Arnold one of the film's first complications.

 

[Ashhong]

to be fair, i have NEVER seen that trailer. when did that come out? its long as hell

also, i dont see the plot twist in there...

 

[jacf29]

Doesn't surprise me. Japan already does this in TV commercials from what i've heard. "On the finale of (insert show), Tanaka dies. Tune in to find out how."

 

[«þ»]

Channel Ten in Australia did exactly that for The OC (no, I wasn't a fan of the series) - they promoted the season finale telling you that Mischa Barton's character dies.

 

[mrklaw]

The worst trailer of this sort that comes to mind is Superman 3.

http://www.youtube.com/watch?v=UiwduaIGVVE&feature=related

Holy shit...it is the whole movie.

christ, were trailers really that badly produced in 1983? Its like some 1950's trailer.

 

[bengraven]

Has anyone mentioned the new film Transsiberian?

You get the whole film right here in just over a minute.

Spoiler

Woody and Emily take in drug dealers posing as husband and wife while crossing into Russia; Emily steals some of their drugs; detective turns out to be druglord; kidnaps and tortures Woody and Emily; druglord returns to the Transsiberian with Emily (Woody dead?) to find the drugs, but the train crashes into another which may or may not save Emily's life in the end.

 

[Guzim]

The worst trailer of this sort that comes to mind is Superman 3.

http://www.youtube.com/watch?v=UiwduaIGVVE&feature=related

Holy shit...it is the whole movie.

Watch a few trailers from the sixties and seventies, and they ruined the movie.

Here's the trailer for the Godfather:

http://youtube.com/watch?v=oAfWMr26KQk

 

[JzeroT1437]

If a movie's good enough it shouldn't have to rely on "surprising the audience with what happens"--it should act as a cohesive series of events that provoke intellectual and emotional responses. People who focus on "spoilers" and such don't understand film as an artform very well.

 

[BobsRevenge]

Trailers are commercials. Commercials are advertising. Advertising is business.

Expecting artistic integrity from a commercial is batshit insane.

Not really. Artistic integrity can sell better than something else depending on the movie. I seriously doubt There Will Be Blood would've done as well if it's comercials didn't showcase what a beautiful and artistic film it was. Very artsy trailers. Movie ended up doing well.

 

[Flynn]

Not really. Artistic integrity can sell better than something else depending on the movie. I seriously doubt There Will Be Blood would've done as well if it's comercials didn't showcase what a beautiful and artistic film it was. Very artsy trailers. Movie ended up doing well.

It only made 40 million domestic and the division of the studio that released it, Paramount Vantage, is folding.

 

[JoshuaJSlone]

If a movie's good enough it shouldn't have to rely on "surprising the audience with what happens"--it should act as a cohesive series of events that provoke intellectual and emotional responses. People who focus on "spoilers" and such don't understand film as an artform very well.

I can only speak for myself, but most movies I watch aren't very arty and I'm OK with that. So the less I know about Napoleon going to a waterpark or Derek Zoolander's roommates' gasoline fight accident, the better.

 

[Pakkidis]

When was the last time you were truly surprised by a plot twist in a movie. Trailers, message boards, reviews have taken the surprise out of movies. The last time I can remember is the sixth sense, when the plot twist was revealed the whole audience was gasping..things like that just don't happen anymore.