Why make trailers that show the entire movie?

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Flynn said:
Now we're onto something. The real problem aren't the trailers, but the movies that really don't have anything worth offering other than two minutes of crotch shots and explosions.
Oh you're a sly one. But sure, let's pick that up, how is the movie's fault then? The movie's offering action, comedy whatever, why should the trailer show enough content so that anyone can put the movie together? In the trailer I posted, for example, why do they need to show a 0.5 sec clip of Hancock fighting another super-human?
 
Flynn said:
Now we're onto something. The real problem aren't the trailers, but the movies that really don't have anything worth offering other than two minutes of crotch shots and explosions.

Or the problem is that trailers give away the best parts of all movies, good or bad.
 
Evlar said:
The 15-second televion spots for The Matrix showed virtually nothing. Just a little bit of bullet time (Neo dodging bullets on the rooftop), a little Carrie-Anne Moss, and this dialogue:

"Unfortunately no one can be told what the Matrix is... You have to see it for yourself."

That's about perfect. Fortunately for me I never saw the theatrical trailer for The Matrix until much later, after I'd seen the film in theaters. It's more spoilerish. Nothing compared to shit like the Hancock trailers still.
I didn't see Matrix until it was out on home video. Upon watching it, I was so surprised I'd managed to avoid getting "what the Matrix is" spoiled beforehand.
Flynn said:
It certainly does. It means I'm more concerned with the nuances of storytelling than the bullet points.
Can't we be concerned with both? I like to watch to find out what's going to happen, not just how it's going to happen.
 
shintoki said:
From what I heard...Its better to watch the Hancock trailer then wasting the money to see it.:lol

Yet it will get high praise on GAF :lol

Matrix and 5th element had trailers that made me go wtf is this?!? i wonder what this could be

This is how trailers should be. Studios should just stop making trailers and release teasers. I hate going to the movies and being forced to watch 15 minutes worth of trailers that will give away the movie for me.
 
Prime crotch said:
Oh you're a sly one. But sure, let's pick that up, how is the movie's fault then? The movie's offering action, comedy whatever, why should the trailer show enough content so that anyone can put the movie together? In the trailer I posted, for example, why do they need to show a 0.5 sec clip of Hancock fighting another super-human?

It's pure marketing. If you haven't seen Hankcock by now they're desperate to get you into the theater. It's only got three or four weeks tops. That's why, post release, they start putting more of this stuff into the trailers. Anything to pique interest.

I stand by my argument though. I love action movies. But they're really falling off. When you see a Michael Bay picture those two minutes really are the only parts worth caring about. The rest just gets in the way.

I miss the days when action movies were a complete package -- where every moment did work. You can't spoil Die Hard. You can't spoil Raiders. You can't spoil Drunken Master II. Because you can't cram all the character building, great action set pieces and solid filmmaking into two minutes.

You guys are getting your panties in a bunch over b-grade exploitation pictures. The only way to sell those kinds of movies are to show the money shots, because the rest of those kinds of pictures are beneath notice.
 
I hate trailers that show crap that never appears in the movie.Slapstick comedies are notorious for this. I had just watched "Meet the Spartans" then later in the night while watching TV I saw a trailer for the movie and none, I mean not one spot in the trailer was actually in the movie.
 
Amon37 said:
I hate trailers that show crap that never appears in the movie.Slapstick comedies are notorious for this. I had just watched "Meet the Spartans" then later in the night while watching TV I saw a trailer for the movie and none, I mean not one spot in the trailer was actually in the movie.

Uh-oh. You're not on message.
 
Flynn said:
You guys are getting your panties in a bunch over b-grade exploitation pictures. The only way to sell those kinds of movies are to show the money shots, because the rest of those kinds of pictures are beneath notice.
Fair enough, but it doesn't remove fault from the trailers, even if they are only worth for their moneyshots they are spoiled and in most cases they blow all their wad on trailers. Like, every single action set piece is there.
 
Prime crotch said:
Fair enough, but it doesn't remove fault from the trailers, even if they are only worth for their moneyshots they are spoiled and in most cases they blow all their wad on trailers. Like, every single action set piece is there.

Are you really arguing, though, that fifteen seconds of a major action set piece is enough to ruin it?
 
Flynn said:
It certainly does. It means I'm more concerned with the nuances of storytelling than the bullet points.

Not really.

Even if you're more concerned with the nuances, are you really telling me it doesn't reduce your enjoyment at all by having the entire plot summarized and biggest set pieces shown and detailed (stealth edit) before you step into the theatre? really?

Get off your high horse. I agree with you about action movies of today lacking depth vs. action movies of old. Regardless, I'd honestly rather be spoiled as little as possible.
 
Flynn said:
Are you really arguing, though, that fifteen seconds of a major action set piece is enough to ruin it?
These days? Yeah. They have a build-up to one big shot and that's it. And the trailer shows it. But I was using action set-pieces as one example.
 
Flynn said:
This one?

Looks fine to me.
Between that trailer and the one on Yahoo (that I had in mind) they show even more than I originally thought. I guess if you're OK with seeing exactly how the movie ends before seeing it, you won't have problem with it, but I know a lot of people do.

Besides, my points still stands - there are plenty of trailers that have had people intrigued, even if it was just an action movie, or just a comedy, that didn't show every plot point there is to be seen in the movie.
 
Marconelly said:
Between that trailer and the one on Yahoo (that I had in mind) they show even more than I originally thought. I guess if you're OK with seeing exactly how the movie ends before seeing it, you won't have problem with it, but I know a lot of people do.

Besides, my points still stands - there are plenty of trailers that have had people intrigued, even if it was just an action movie, or just a comedy, that didn't show every plot point there is to be seen in the movie.

The movie is framed in the fact that everyone dies! What's to spoil?
 
Flynn said:
It certainly does. It means I'm more concerned with the nuances of storytelling than the bullet points.

Oh gawd. This argument? This is the same shit I had to hear from people who thought that Harry Potter spoilers shouldn't hurt your experience of reading the book. "If it's well written, you'll still enjoy regardless of whether or not you already know the ending."

Ya, that's true. Except I'll enjoy it MORE if I get to experience the narrative AS INTENDED BY THE ART'S CREATOR the first time I watch it. There is a lot to be said for experiencing the events alongside the characters as they go through the story. If the artist creating the film or book wants me to know details about the ending, then they'll show me them; they don't need marketers to do the work for them.

A chopped up pre-viewed version DOES detract from the experience--maybe not for someone as sophisticated as yourself, but it certainly can for people that enjoy narrative and the experience of watching a story unfold as intended.
 
SnakeswithLasers said:
Because it's the nature of the business; not the nature of storytelling.

Trailers are commercials. Commercials are advertising. Advertising is business.

Expecting artistic integrity from a commercial is batshit insane.
 
Flynn said:
Trailers are commercials. Commercials are advertising. Advertising is business.

Expecting artistic integrity from a commercial is batshit insane.

Which I suppose is you conceding that we have a legitimate complaint--spoiler filled trailers do destroy artistic integrity. Glad we could agree.
 
I especially hate it when TV shows do it at the end of every episode.

For example the show Dexter (which is so very good), the previews for the next episode always revealed all the high points of the episode so I never watched them.

What really irked me was Battlestar Galactica.

During the opening sequence right before the episode starts they play the entire episode in fast foward before we watch it. What the fuck is the point! Shit there is no marketing purpose there but just to making the opening sequence look cool and modern.
 
SnakeswithLasers said:
Which I suppose is you conceding that we have a legitimate complaint--spoiler filled trailers do destroy artistic integrity. Glad we could agree.

All trailers destroy artistic integrity! They're all fucking come ons. Their whole purpose is to trick you into spending seven bucks. It's been that way forever and will never cease to be that way.

The sooner you get over it, the sooner you can get on with your life and relax.
 
Flynn said:
The movie is framed in the fact that everyone dies! What's to spoil?
Actually, if I remember correctly from Rec, you do not know that fact at the beginning. Trailer just spoiled that as well! :-D
OK, maybe this remake will state that fact at the beginning, while Rec didn't. Still, you see the very last location, main antagonist, and the way main character dies - all the stuff that happens in the last five minutes of the original movie, and is quite surprising when you don't expect it.
(I mentioned somewhere earlier that I thought this could be a ploy of this movie's advertising, and that they in fact have more scenes that come after, but I'm well aware that's grasping at straws)
 
Marconelly said:
Actually, if I remember correctly from Rec, you do not know that fact at the beginning. Trailer just spoiled that as well! :-D
OK, maybe this remake will state that fact at the beginning, while Rec didn't. Still, you see the very last location, main antagonist, and the way main character dies - all the stuff that happens in the last five minutes of the original movie, and is quite surprising when you don't expect it.
(I mentioned somewhere earlier that I thought this could be a ploy of this movie's advertising, and that they in fact have more scenes that come after, but I'm well aware that's grasping at straws)

Let me just be clear. Do you consider
the floor
to be a spoiler?
 
zoukka said:
I never ever watch trailers. In movie theater I shut my eyes and pluck my ears when they start.

Same here, except i block my ears. I only ever watch teaser trailers which are a max 30 seconds long and show no plot whatsoever. Half the time the avatars on GAF i would consider as spoilers because they show shit from the trailers.

My mate is a prick he knows this and told me the Hulk trailer was a teaser and barely shows anything and it virtually gave the whole movie away.
 
I netflixed an interesting looking film called "13 Tzameti", but watched the trailer first. Cool trailer, very intriguing. Then I looked at the reviews and, apparently, the trailer spoils the entire surprise at the end of the film. Everything the film leads up to is shown in the trailer...every single review said DO NOT WATCH THE TRAILER.

Should have read those first I guess...
 
Flynn said:
Let me just be clear. Do you consider
the floor
to be a spoiler?
I know it's easy to make fun of it since it doesn't explicitly show her death, but considering that the linear progression of events in trailer is pretty obvious, you don't have to be a genius to put it together. The problem is compounded by this being a remake so anyone who's seen the original can voice what the scene shows exactly, and I'm guessing the places where potential viewers of this are hanging out, like any of the social networking sites or youtube, will be full of comments like that.

Then again, as I mentioned, maybe I'm not giving them enough credit, so it's all a little ploy, and they plan to show something afterward and have a different ending. I just don't get why would they do what they did otherwise, as it can just only damage the success of the movie.
 
Exempted said:
flynn do you like make movie trailers for a career or something

No. And to be honsest I hate most movie trailers. I think they're cater to the lowest common denominator and use all the same cliches. I hate how every trailer has a sound effect go off every time they cut. I hate all that shit.

There are a million reasons to hate trailers, but I think "having the entire movie" in it isn't one of them.
 
Flynn said:
No. And to be honsest I hate most movie trailers.
Yeah, the number of trailers I've seen in the past few years that I really liked is very small, and in general they are probably the least creative form of anything that involves visual work.

Yet, I can't help but watch them all the time out of curiosity.
 
Marconelly said:
Yeah, the number of trailers I've seen in the past few years that I really liked is very small, and in general they are probably the least creative form of anything that involves visual work.

Yet, I can't help but watch them all the time out of curiosity.

Same here. I fucking love movies. I consume them voraciously. And as such I watch tons of trailers. Always have. And I probably won't stop -- even though now they usually make me groan.

Though I have to say that some of them are so cliched now that I can't help but laugh. The trailer for Firewall was straight-up hilarious to me for some reason. That one about the internet killing people was pretty damn funny too.

Back in college a friend and I used to keep track of our movie going -- I caught over 100 movies in the theater that year. Had lots of free time. We had a pact that we'd if there was ever a movie neither of us had never heard of or had no preconceived notions about we'd go see it immediately, because it's so infrequent that a movie can get to the screen without being advertised, written about or whatever (this was before the Internet was such a big deal).

We only wound up seeing one movie according to these rules. I checked in Variety at year end and it was the second to last grossing movie that year. It played on only three or four screens and grossed under $20k.
 
I remember seeing the Matrix trailers. They were awesome. Always a very small, incomprehensible clip followed by 'No one can be told what the Matrix is - you have to see it for yourself'. Absolutely perfect trailer. They had marketing campaigns for 'whatisthematrix' etc which was great for piquing everybody's interest.
 
Zyzyxxz said:
What really irked me was Battlestar Galactica.

During the opening sequence right before the episode starts they play the entire episode in fast foward before we watch it. What the fuck is the point! Shit there is no marketing purpose there but just to making the opening sequence look cool and modern.
I avoid trailers and "previews for next week's episode"s, but the intro of BSG is where I make an exception: because it IS part of the show. Things tend to go by so quickly there I don't even realize what's really going on until I see it in the show later and remember "Oh yeah".
 
Flynn said:
There are a million reasons to hate trailers, but I think "having the entire movie" in it isn't one of them.
Ya know what, I'm gonna go out on a limb and disagree, as I prefer to not have huge fucking spoilers for a movie right in the trailer. You can convey what a movie is going to be about and what it's going to be like without giving away huge pieces of the plot.
 
Scullibundo said:
I remember seeing the Matrix trailers. They were awesome. Always a very small, incomprehensible clip followed by 'No one can be told what the Matrix is - you have to see it for yourself'. Absolutely perfect trailer. They had marketing campaigns for 'whatisthematrix' etc which was great for piquing everybody's interest.

Yeah the short trailer they showed on TV were awesome. I've read about it first on Cinescape and I was like, eh, another anime ripoff movie which probably will tank...and then that trailer came out, I was like WTFFFFFF....now I gotta see this. That is what trailers should do.
 
It's not a trailer, or a movie, but I like how at the end of the opening credits of every episode of Battlestar Galactica they feel the need to show exciting moments from the show you have already sat down to enjoy.

So stupid.
 
Flynn said:
We only wound up seeing one movie according to these rules. I checked in Variety at year end and it was the second to last grossing movie that year. It played on only three or four screens and grossed under $20k.
I'm curious -- did you like it, though?
 
Wow. I just saw the Italian Job trailer on YouTube. I don't even know why I bothered renting the movie. It really did show you everything, from the beginning plot twist to the end helicopter + mini chase. It's pretty baffling that someone thought it'd be a good idea.
 
Mallika said:
I'm curious -- did you like it, though?

It was alright. I can't for the life of me remember the name of it, but it was a super low budget modern noir, shot mostly in car headlights and dim hotel rooms. Wasn't terrible. Or great. Merely competent.

demon said:
Ya know what, I'm gonna go out on a limb and disagree, as I prefer to not have huge fucking spoilers for a movie right in the trailer. You can convey what a movie is going to be about and what it's going to be like without giving away huge pieces of the plot.

I guess it's what you consider a spoiler. I've never seen a trailer that said anything equivalent to Darth Vader is Luke Skywalker's father. If you think that Darth Vader and Luke having a sword fight is a spoiler, that's your problem.
 
Kritz said:
Wow. I just saw the Italian Job trailer on YouTube. I don't even know why I bothered renting the movie. It really did show you everything, from the beginning plot twist to the end helicopter + mini chase. It's pretty baffling that someone thought it'd be a good idea.

If you payed 17 million dollars for a car chase would you keep it a secret?

EDIT:

Wow. I just remembered the ultimate trailer spoiler.

Terminator 2.

If you watched the movie, armed only with knowledge of the first movie you wouldn't have known that Arnold was the good guy. They gave that bit away in the advertising, because they knew that Arnold was, by then, more marketable as a good guy than as a villain.

But could you imagine how mindblowing it would have been to have the two Terminators meeting in that hallway, then suddenly realizing that the T-100 wasn't out for blood?

I will concede the point that I wish that single spoiler had not been revealed in the trailer.
 
icarus-daedelus said:
If the only parts of your movie worth seeing can be summed up in two minutes, you pretty much save everyone the bother.

I really like both Italian Job movies.
 
whitehawk said:

IF YOU DON'T LIKE SPOILERIFIC TRAILERS, JUST FUCKING AVOID THEM IT'S NOT THAT HARD!
It's not like I make an effor to download the latest spoilers. As advertisers, they're coming to ME with them.
Flynn said:
If you watched the movie, armed only with knowledge of the first movie you wouldn't have known that Arnold was the good guy. They gave that bit away in the advertising, because they knew that Arnold was, by then, more marketable as a good guy than as a villain.

But could you imagine how mindblowing it would have been to have the two Terminators meeting in that hallway, then suddenly realizing that the T-100 wasn't out for blood?

I will concede the point that I wish that single spoiler had not been revealed in the trailer.
While that might have been more effective if a person was going in completely raw, "good Terminator versus bad Terminator" is the simple description of the movie. It's not like Arnold being good is something that's revealed late in the game.
 
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