CDPR sold out. Nah, but seriously, it's a bit funny how one minute they're such champions for everything being done "right" (no DRM on their PC games, etc), and the next minute something like this happens. But I guess it wasn't exactly their choice. Perhaps.
It was exactly their choice. They are the publishers here. The mitigating factor may be the fact that they are a public company and have to maximise profits. I understand that Microsoft paid them for this move.