That movie had maybe the best movie marketing campaign I've ever seen.
-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
Wkd BO 0609-1117 - Wonder Woman deflects competition, Cruise cries for his Mummy
- Thread starter xaosslug
- Start date
That movie had maybe the best movie marketing campaign I've ever seen.
Do you think it's because Germany is opposing her in the film , or is it just a matter of BvS and Suicide Squad being worse than people expected, which leads people to shy away from this one?
Kenzodielocke
Banned
Wonder Woman doesn't matter here and DC's brand is not Marvel, also, female lead movies are a harder sell in a lot of countries.
Also. marketing has been really light.
If I had to guess, I would say it is because the setting is just not too appealing for a superhero movie and because it is completely detached from the DCEU. It might also simply be that Germany still has to get accustomed to female superheroes and "grow up". I doubt the quality of the previous DCEU movies or the unfamiliarity with the character (who is essentially unknown over here) mattered much.
But then, for a proper analysis you need sufficient data, so this is all just my guesswork. I don't work in that industry and I don't really have data, nor am I in touch with German society as a whole.
nah, WW did well in SPITE of BvS
ryutaro's mama
Member
YAAAAS QUEEN
I think it helped. Regardless of the quality, BvS was a big movie, and helped reintroduce the character in a modern context to a massive audience.
DarkLordMalik
Member
Wonder Woman has the legs to atleast pass BvS and looks like internationally, it should easily suprass 650 million.
Plus she was one of the best parts of the movie and most people enjoyed her brief appearances.
Thats true. Wonder Woman ls the first DCEU movie that doesnt have a big poster campaign in the public here
Sgt. Kabukiman
Banned
It helped a little bit but not as much as it could (should) have. The character of Wonder Woman was introduced very poorly but BvS sold many people on Gadot at least.
I feel like most people came out of BvS saying they'd watch Wonder Woman and Batman solo movies. Whether it helped or not I don't know but I certainly don't buy the idea that it hurt at all.
Good god!
Future Foundation
Member
$39.5 million internationally/$574 million worldwide:
Outstanding run for Wonder Woman. I really do hope it legs it out to $370 million domestically.
(Also, a few of the early board predictions look bad right now.)
Before or after the review embargo was lifted?
I have a feeling that the same will happen with Captain Marvel and Black Panther, where international numbers take a hit. North america =/= the rest of the world. It's only recently that female empowerment has become huge in NA.
I can easily see Cpt. Marvel hitting 300m in NA if it's good, since women are starving for female superhero movies. Internationally, you have to build the audience since female led movies are a tougher sell in some regions. The first Hunger Games was huge in NA, but it did 70% of the domestic intake in the rest of the world. The same way that a black ensemble movie usually take a hit at the international box office. I'm looking forward to the worldwide reception toward Black panther.
Those few Power Rangers > Wonder Woman box office predictions fill me with joy every time I think about them.
Future Foundation
Member
I think some of the wilder ones were before. Someone's probably got them all collected somewhere.
Yeah I would agree to that. Gadot/WW was a bright spot in that movie.
Even if WW sucked, I would have never said that.
Not true. Her being the best part of that film and her having a good film of her own both helped. BvS didn't damage shit.
Sgt. Kabukiman
Banned
You're not wrong but don't underestimate the power of the Marvel brand. That logo can sell anything, from Doctor Strange to Ant-Man. Outside of Batman, DC has yet to truly establish themselves internationally. Although they're actually doing a decent job so far, they're just not close to Marvel's level as of right now.
And Get Out, to my surprise, is a huge success in France. It will also make more than First Avenger when all is said and done. So I'm not worried about Black Panther at all, it will do great. Captain Marvel might end up on the low-end of MCU films but I'm sure it'll still do fine.
Kenzodielocke
Banned
This thread was after the very positive twitter reactions (critics).
http://m.neogaf.com/showthread.php?t=1378098
http://m.neogaf.com/showthread.php?t=1378098
Future Foundation
Member
I hope y'all are ready for Pirates 6:
Davy Jones'
I see a few 250m WW predictions...
The Wonder Woman sequel will perform much better internationally as Warner Bros will have faith that it can make ton of money so they will increase the marketing budget on it. I can already guess that it could be close to what the first Hunger Games sequel did (800+m).
Otherwise, DC has to repair the damage that was done to Superman and his box office gross wasn't spectacular given how iconic the character is. It's true that DC aren't close to Marvel right now as they have to sell Aquaman to the masses, rehabilitate Green Lantern and get the Flash movie off the ground. I don't even know if Cyborg can work as a solo project, so the Justice League cast isn't anywhere near the carefully planned project that was the Avengers.
It also had like a month with no competition.
I still feel that if something like Star Trek Beyond had come out two weeks after SS instead of two weeks before, those movies would have had very different runs.
We'll see when JL comes out whether or not that's true.
Lord Frieza
Member
I'm pretty sure there were people predicting that Captain Underpants would make more than WW. It was pretty crazy how some people underestimated it. Even the foreign box office isn't all that bad all things considered. I always knew it would do well.
Nah. People just want to watch Star Wars style Star Trek. They don't give a shit about authentic feeling Star Trek. Two weeks wouldn't change that.
Future Foundation
Member
Thank you!
There are a lot of good, reserved predictions. And some that weren't.
BvS most definitely helped because whatever everyone thought about the movie, even those that hated it applauded Wonder Woman's scenes and it was an awesome entrance. People thought she was amazing and wanted to see more of her. If she hadn't appeared in BvS and we got a Wonder Woman movie cold, I don't think the opening weekend would have been as big, even with the critical praise.
Yup. she had an awesome entrance and most people were hyped by that. A lot of people talked about it.
That introduction definitely helped spark interest in a solo movie. Now it helps that we actually got a good WW movie.
Monocle
Member
Deadpool tho.
Box Office: 'Wonder Woman' Soars Past $600 Million Worldwide
https://www.forbes.com/sites/scottm...oars-past-600-million-worldwide/#6061238434af
https://www.forbes.com/sites/scottm...oars-past-600-million-worldwide/#6061238434af
