Industry expectations are for an opening in the low teens and our forecast is right on the edge at $12 million, largely attributed to the fact the film's marketing has relied heavily on the more horrifying aspects of the film's dramatic narrative, which is effective marketing, but may slightly result in smaller returns as it vies for an audience already being consumed by It.
Leading up to release, mother! debuted at the Venice and Toronto Film Festivals to strong reviews and it currently holds a positive, 76 rating on Metacritic. While some of the conversation surrounding the film has been polarizing, the effect appears to be an overall positive when looking at IMDb page view comparisons. The film saw significant interest following the trailer release, and when comparing to previous Jennifer Lawrence films it's been out-performing both Joy and Passengers leading up to release. It has also seen far better results compared to Guillermo del Toro's Crimson Peak, which opened with $13.1 million in October 2015. Again, the big question mark is It, and how much it will affect the film's debut and whether or not what may end up being a smaller opening weekend will still deliver stronger holds over subsequent weekends throughout the Fall frame.