LOS ANGELESHollywoods most important movies are posting big numbers this summerin all the wrong places.
Transformers: The Last Knight became the latest example of the lopsided performance this weekend, disappointing stateside with a five-day, franchise-low debut of $69 million while collecting a franchise-best $123.4 million in China.
A poor showing in the U.S. no longer necessarily discourages studio executives from approving yet another installment in a long-running series, if enthusiasm from overseas moviegoers is high enough.
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The franchise fatigue were seeing in some other markets isnt so prominent in China, said Duncan Clark, president of international distribution for Comcast Corp.s Universal Pictures, which released Fast and The Mummy. China is the worlds second-largest box-office market.
Studios are rethinking their creative approaches to future sequels in hopes of reviving interest among Americans in light of the recent box-office flops. In addition, some fear that audiences in foreign countries such as China will soon grow as weary of these long-running franchises as Westerners have.
There is a real bubbling enthusiasm for American films, in part because they only get a small slice of them, said Mr. Clark.
Fate of the Furious is only the third movie in the long-running series to play in China, as is Pirates of the Caribbean: Dead Men Tell No Tales.
Full article here: https://www.wsj.com/articles/hollywoods-biggest-misses-are-hits-overseas-1498423748?mod=e2tw