I was really hoping Apple was finally gonna buckle down and offer some kind of improved customization for the home screen. Widgets, moving icons anywhere on the screen, changing tile sizes, etc. They're sadly so obsessed with their iconography that they don't wanna waste it on letting people do what they want with the phones.
Hell even live tiles would be a natural next step. I'm not saying that iOS should emulate Android OS by any means, but they should at least be motivated enough to match most of its feature-set.