bskyb are paying WWE 3x what they were paying for exclusive rights to WWE content in the UK before they signed the new deal in Jan 2014. That includes Raw, Smackdown, Main Event, Slam City, etc. and all the 12 major PPVs going to Sky Box Office.
This deal covered broadcasting digitally and on-demand.
Then 11 months later WWE want to release an app in the UK that undercuts that deal?
Sky were always said to be involved in the Network. I think this is just a better deal for them.