Xbox 360 "confirmed" - if "confirmed" means "Folder has a friend who said..."

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Folder

Unconfirmed Member
One of our guys got in on a focus group about Xbox 360 in London last night, didn't sign the NDA.
The 360 name would appear to be 100% finalised.
Here are the proposed marketing lead taglines. Set faces to stun.

Xbox 360: Amplify Yourself!
Xbox 360: You're Next!
Xbox 360: Shine!

And check this:

Xbox Live: Menage a Billions!

:lol

I'll be running the whole story later on the site but thought you guys would appreciate the heads up.
 
Tag lines such as the ones above can only really be judged if they are seen in the context of the marketing material that are going to be used. Without it its difficult to see the angle the agency are coming from although saying that I can't see any orginiality in the tags. As for the name, its fine people don't half go overboard.
 
Folder said:
One of our guys got in on a focus group about Xbox 360 in London last night, didn't sign the NDA.
The 360 name would appear to be 100% finalised.
Here are the proposed marketing lead taglines. Set faces to stun.

Xbox 360: Amplify Yourself!
Xbox 360: You're Next!
Xbox 360: Shine!

And check this:

Xbox Live: Menage a Billions!
Click to expand...

:lol :lol :lol

Yeah, right.
 
So willl they do like the N64 and start naming all of their games with a 360.

PGR 360
Perfect Dark 360
Halo 360

Then for sequels they could be cool and say

PGR 720
Perfect Dark 720
Halo 720
 
This topic is misleading. It's not really confirmed... and the marketing plans are not really revealed :(




Anyway, I believe it will be call Xbox 360 (which is, imho, the worst console name ever), but those taglines are silly.
 
BALLMER.jpg


"BEHOLD!!! Tha powuh of MOMENTUM is at hand!!! LET IT FLOW THROUGH YOU BLEARBLUARRGGHH!!!!!"
 
jett said:
edit: Yeah, this sounds too fucking stupid to be true.
Click to expand...
Um...
The focus group was last night. One of our guys was in it. This is what was said. To say it's too stupid illustrates your lack of understanding of just how stupid and generic marketing drones can actually be.
 
Xbox 360: You guys remember Perfect Dark, right? From the N64?

Xbox 360: No Halo until 2006

Xbox 360: Hope you like Sports
 
Folder if it was a focus group meeting, its hardly MS marketing plans. It will be more than likely that 99% of these ideas will be dumped. As for Menage a Billions, thats going to be lost on so many people. And I still can't see the problem with Xbox 360, the name itself lends itself to loads of simple marketing options and besides the console may itself be round, who knows.
 
Folder said:
Xbox Live: Menage a Billions!

:lol
Click to expand...

seinfeld.jpg

"I don't know the exact pronounciation, but I believe it's menage a billions."


also, that's advertising plans, you jackass. advertising. be specific to the branch.
 
How about..

Xbox Live: tête - à - tête... - à - tête - à - tête - à - tête - à - tête - à - tête- à - tête- à - tête - à - tête- à - tête- à - tête- à - tête- à - tête- à - tête- à - tête - à - tête- à - tête - à - tête- à - tête- à - tête- à - tête- à - tête- à - tête - à - tête- à - tête- à - tête - à - tête - à - tête - à - tête- à - tête- à - tête - à - tête - à - tête - à - tête- à - tête- à - tête - à - tête- à - tête- à - tête - à - tête - à - tête- à - tête- à - tête- à - tête - à - tête- à - tête- à - tête - à - tête - à - tête- à - tête - à - tête - à - tête- à - tête - à - tête- à - tête - à - tête- à - tête - à - tête - à - tête- à - tête- à - tête- à - tête- à - tête- à - tête- à - tête- à - tête - à - tête- à - tête- à - tête- à - tête - à - tête *billions
 
Xbox 360: Amplify Yourself!

That seems to be the likely winner, at least it's the least dreadful of the bunch.

Well if they want to be retarded funny they could always go with that "Menage a Billions!" horseshit.
 
The End said:
Xbox 360: You guys remember Perfect Dark, right? From the N64?

Xbox 360: No Halo until 2006

Xbox 360: Hope you like Sports and Killing
Click to expand...
Genius!
:)

*fixed
 
Look, please ignore who I work for okay?
I'm posting here as a regular user. A friend of mine was in the meeting. I thought it interesting and funny.
Let's not play the talk about SPOnG game today, for once.
:)

From the email last night:

‘If its called Xbox 360 then it surely needs to be a fully immersive 360 degree virtual reality headset’ commented one attendee, ‘otherwise I will be let down by this hype’.

‘Why call it Xbox 360 if its going to be a games console which is still played on a flat ‘non-360%’ screen?’ commented another member of the focus group.‘ All the members of the group appeared excited and interested by the hype and ideas presented to them about the next Xbox console. However at the same time all the members of the group were not convinced that the concepts presented to communicate the power of ‘Xbox 360’ even came close to communicating the potential and possibility of the currently available Xbox Live service.

‘It became clear to me that the marketing brief given to whoever this agency is who has come up with these ad concepts for Xbox 360 should have been to communicate the fact that Xbox 360 is instantly connectable to your friends, and by extension a network of friends and friends of friends and potential gaming-partners you might not meet/ have met in any other way... other than through online gaming through the online Xbox 360 network’ commented one attendee. ‘Either the brief was way off this clearly straightforward objective – or the agency briefed have failed to communicate this.... Either way something is not being told to British gamers and this is a marketing travesty.’
Click to expand...

:lol
 
Pug said:
And I still can't see the problem with Xbox 360, the name itself lends itself to loads of simple marketing options and besides the console may itself be round, who knows.
Click to expand...

It's a horrible name. There's plenty of reasons why Xbox 360 is a bad name, not least of which is an intended effect that will be lost on much of the world. I don't know if Microsoft is trying to look "XTREME", but that stupid Americanized ball-waggin' isn't going to win shit. I hope they realize how dumb the name is.

Anyway, I hope the console isn't rounded at the top. This shit needs to fit in my entertainment system. I need to be able to place things evenly on top of the Xenon :P
 
Folder said:
Um...
The focus group was last night. One of our guys was in it. This is what was said. To say it's too stupid illustrates your lack of understanding of just how stupid and generic marketing drones can actually be.
Click to expand...

Yeah, it's not like I work in the advertising indusry or anything...

Anyway, the only half decent slogan in this alleged focus group is You're Next. Menage a Billions just sounds made up.
 
‘If its called Xbox 360 then it surely needs to be a fully immersive 360 degree virtual reality headset’ commented one attendee, ‘otherwise I will be let down by this hype’.

‘Why call it Xbox 360 if its going to be a games console which is still played on a flat ‘non-360%’ screen?’ commented another member of the focus group.‘ All the members of the group appeared excited and interested by the hype and ideas presented to them about the next Xbox console. However at the same time all the members of the group were not convinced that the concepts presented to communicate the power of ‘Xbox 360’ even came close to communicating the potential and possibility of the currently available Xbox Live service.

‘It became clear to me that the marketing brief given to whoever this agency is who has come up with these ad concepts for Xbox 360 should have been to communicate the fact that Xbox 360 is instantly connectable to your friends, and by extension a network of friends and friends of friends and potential gaming-partners you might not meet/ have met in any other way... other than through online gaming through the online Xbox 360 network’ commented one attendee. ‘Either the brief was way off this clearly straightforward objective – or the agency briefed have failed to communicate this.... Either way something is not being told to British gamers and this is a marketing travesty.’
Click to expand...
:lol

And come on, guys, give Folder a little slack. Making fun of Spong is getting really passe, and besides, they're not wrong all the time.

Just most of the time, BAZING!!!!!
 
‘If its called Xbox 360 then it surely needs to be a fully immersive 360 degree virtual reality headset’ commented one attendee, ‘otherwise I will be let down by this hype’.

‘Why call it Xbox 360 if its going to be a games console which is still played on a flat ‘non-360%’ screen?’ commented another member of the focus group.‘ All the members of the group appeared excited and interested by the hype and ideas presented to them about the next Xbox console. However at the same time all the members of the group were not convinced that the concepts presented to communicate the power of ‘Xbox 360’ even came close to communicating the potential and possibility of the currently available Xbox Live service.

‘It became clear to me that the marketing brief given to whoever this agency is who has come up with these ad concepts for Xbox 360 should have been to communicate the fact that Xbox 360 is instantly connectable to your friends, and by extension a network of friends and friends of friends and potential gaming-partners you might not meet/ have met in any other way... other than through online gaming through the online Xbox 360 network’ commented one attendee. ‘Either the brief was way off this clearly straightforward objective – or the agency briefed have failed to communicate this.... Either way something is not being told to British gamers and this is a marketing travesty.’
Click to expand...

hah, if only those guys had been around to critique "The Third place", then maybe i wouldnt have had to suffer through that campaign.
 
Well Sony's "The Third Place" was lost on nearly everyone, still did little harm to PS2 did it. Amir0x no I don't share your sentiments at all of the name Xbox 360, the possible the name of the next Xbox, people are going overboard and it won't be a microscopic factor into the sales potential of the machine. And we don't know the intended effect the name is amimed because we haven't seen the marketing as yet but extreme would be only one of many angles (no pun intended) the name lends itself to
 
Folder said:
One of our guys got in on a focus group about Xbox 360 in London last night, didn't sign the NDA.
The 360 name would appear to be 100% finalised.
Here are the proposed marketing lead taglines. Set faces to stun.

Xbox 360: Amplify Yourself!
Xbox 360: You're Next!
Xbox 360: Shine!

And check this:

Xbox Live: Menage a Billions!

:lol

I'll be running the whole story later on the site but thought you guys would appreciate the heads up.
Click to expand...

Those marketing lead taglines are fucking stupid IMO.

But I'm not believing this until its official.

Also, I think the Xbox: 360 name is stupid. Oh look, 360 degrees is a Revolution and 360 > 3. Dumb.
 
360 is great... especially if they make the console round. It still keeps the Xbox name, which is important for Xbox Live, and also doesn't make it inferior (by name) to PS3. It serves it's purpose and is easy for consumers to recognize. The marketing campaign behind it has to be spot on though. MS still has to appeal to those people without HDTV and without broadband internet.
 
jett said:
Yeah, it's not like I work in the advertising indusry or anything...

Anyway, the only half decent slogan in this alleged focus group is You're Next. Menage a Billions just sounds made up.
Click to expand...

What?
FFS.
I hear something really quite interesting.
I post it here before anywhere else.
Then I get a load of shit for it.
Fuck it, lesson learned.
 
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