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[Geek]

Sorry to re-post a UK:R story (I'm sure you'd all prefer to read it THERE ), but this most recent MS marketing video is more painful than any other Xbox 360 digital lifestyle marketing video to date. I really didn't think they could top this Japanese one but they did. They've trumped every single embarrassing, faux-hip video game culture-slash-lifestyle effort with this one.

It features people breakdancing in front of Xbox logos.

And people breakdancing in front of carefully arranged Xboxes.

And quotes like:

"In my free time, when I'm not breakin' [unintelligible, but something about chatting to the girls] not, you know, chillin' and stuff, I'd, like, get the ol' Xbox out"

And...

"It's really swanky and cute"

And...

"Watch your photos of B-boys and breakers, and also your honeys"

And "Human energy" and "Bling-bling" and "Yo-yo-y-y-y-y-yo-yo"

It's here http://www.ukresistance.co.uk/2005/12/microsofts-urban-youth-xbox-360-film.html

Now, I'm wondering, who's responsible for this abortion? What market are they targeting here? Who does this appeal to? Where is my God now?

EDIT: Video also available here.

 

[GeoNeo]

Totally rad, dude.

Going to go buy a 360 and some EA games.

 

[marc^o^]

Is this the girl from the "Spice Girls"?

 

[Jerkface]

Unfortunately this will appeal to a certain element of society.

 

[8bit]

:lol @ Lady Sovereign miaowing!

 

[Razoric]

the cooler they try to make video games, the more dorky and laughable they become.

 

[Geek]

I hate to say it, but things like this go a LONG way for me when deciding NOT to buy something.

I passed on an Xbox 360 last week.

 

[3rdman]

I approve of this commercial...TO THE EXTREME!!!

 

[Timedog]

"Watch your photos of B-boys and breakers, and also your honeys"

:lol :lol

the guy who said that was the biggest douche on there.

 

[Dr. Kitty Muffins]

Word to your mother!

 

[Lo-Volt]

I approve of this commercial...TO THE EXTREME!!!

:lol

I never did expect Microsoft to get this totally right, but that looks pretty embarrassing for them, doesn't it.

 

[Tim the Wiz]

"When I go away with England and with Chelsea we normally just carry them, we put them in our bags, and we're on it for a couple of hours"

:lol :lol :lol

I can't believe this shit is real.

 

[dskillzhtown]

I hate to say it, but things like this go a LONG way for me when deciding NOT to buy something.

I passed on an Xbox 360 last week.

Advertising has THAT much of an affect on you?

 

[Blackace]

this is a step up from their Japan campain... wow they really don't know how to sell their stuff!!!

 

[Firest0rm]

Amazing how hard MS tries, Totally Xbox indeed.

 

[Funky Papa]

You fools! MS is actively pursuing the chav demographic, which accounts for a 80 per cent of the current UK youth.

 

[3rdman]

:lol

I never did expect Microsoft to get this totally right, but that looks pretty embarrassing for them, doesn't it.

Anytime you got corporate big wigs trying to be hip, this is what happens. Ugh. Also (as I'm still beside myself with how bad it is) are we sure its real? This is UKresistence, after all.

 

[Dr_Cogent]

All the marketers just called me. They said they all killed themselves for you.

 

[Blackace]

You fools! They are actively pursuing the chav demographic, which accounts for a 80 per cent of the current UK youth.

uhhh do you really have to call me or anyone else a fool? and target the people with money... that's my motto

 

[SolidSnakex]

This is right up there with the original Juiced intro.

 

[jenov4]

:lol :lol :lol holy shit that's fucking pathetic.

 

[Geek]

Advertising has THAT much of an affect on you?

For the negative sometimes, yes.

But the real reasons are that I don't have an HDTV yet, nor are there any released 360 games that hold my interest.

 

[Blackace]

For the negative sometimes, yes.

But the real reasons are that I don't have an HDTV yet, nor are there any released 360 games that hold my interest.

you do know that the Xbox doesn't need HDTV to work?

 

[Geek]

you do know that the Xbox doesn't need HDTV to work?

Yup.

 

[Funky Papa]

uhhh do you really have to call me or anyone else a fool? and target the people with money... that's my motto

That was a jab directed towards the UK posters =P

This is Acclaim level marketing. MS is truly special.

 

[Blackace]

Yup.

ok... just checking.. doesn't look bad on a nice TV with S-video

 

[SolidSnakex]

This is Acclaim level marketing. MS is truly special.

Is it true that they actually used a photo of Princess Diana's crash to advertise one of the Burnouts?

 

[gofreak]

Words cannot describe...

 

[marc^o^]

Is it true that they actually used a photo of Princess Diana's crash to advertise one of the Burnouts?

Wait... what?

 

[Matlock]

Is it true that they actually used a photo of Princess Diana's crash to advertise one of the Burnouts?

:lol that's awesome

 

[Funky Papa]

Is it true that they actually used a photo of Princess Diana's crash to advertise one of the Burnouts?

I don't remember that one, but they certainly reached obscure levels with Burnout's marketing. Like offering themselves to pay the people's speeding tickets on release day.

Edit: Regarding morbid promos, Acclaim actually offered money in exchange for ad space on someone's thombstone.

 

[SolidSnakex]

Wait... what?

Awhile back I remember someone posting marketing campaigns that Acclaim did in the UK. One of them was for Burnout they used a bunch of pics of famous crashes and Princess Diana's was one of them. There was another for Shadowman where they paid people to let them advertise Shadowman on their tombstone.

 

[Funky Papa]

Awhile back I remember someone posting marketing campaigns that Acclaim did in the UK.

I think you are right, now I remember that one.

 

[Geek]

At least they were creative with their tastelessness.

 

[Stinkles]

I just saw the PSP hairball ad -

W
T
F

 

[DarienA]

I approve of this commercial...TO THE EXTREME!!!

I loovie Poochie!

I'm still trying to decide how I feel about these weird psp ads that are showing now....

 

[Particle Physicist]

one thing i really dont get is why the girl in the kameo commercial is white and british, when kameo is native-americanish... indian, er.. or someone with a dark complexion..

 

[Wario64]

This man, Tim Watkins, says putting stickers on his Xbox 360 symbolises "human energy". Which is an amazing coincidence, as "human energy" was also one of Microsoft's key marketing phrases it outlined at the Xbox 360 unveiling at E3!

Hahahahahhahahahahah

 

[The Take Out Bandit]

XBOOYAKASHA! KNOWUH'MEAN?!

:lol :lol :lol

 

[Funky Papa]

Everytime I see a MS ad I think on a 48 years old mother trying to be cool with her daughters' friends.

 

[Xrenity]

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHAHAHAHAHAHAHA!!!!

That's funny.

 

[impirius]

"Human energy"

:lol :lol :lol :lol :lol :lol

Thank you, Microsoft, for brightening up my day

 

[hie]

the new PSP ad is just as corny to me.

 

[yoopoo]

Are these people celebs/athletes in UK or something? Or random idiots?

 

[Amir0x]

one thing i really dont get is why the girl in the kameo commercial is white and british, when kameo is native-americanish... indian, er.. or someone with a dark complexion..

L-M-F-A-O

 

[jamesinclair]

Note to british people:

STOP MUMBLING!!!

blah blah girls blah blah footie blah blah xbox.



And seriously MS, is this 1980 again?


(sadly, it fits in with the whole MTV theme)

 

[Particle Physicist]

:lol i just saw that commercial.

is lady sovereign mentally handicapped? cause she sounds retarded.

 

[Grug]

The sad thing is, this advertising actually will appeal to the chavvy little shits that comprise the majority of the UK teenage demographic.

 

[vitaflo]

Dudes, the X in Xbox is for XTREEM! Stop being such posers.

 

[Funky Papa]

The sad thing is, this advertising actually will appeal to the chavvy little shits that comprise the majority of the UK teenage demographic.

Furberry approves

Innit