Xbox Game Studios' Next gen showcase is happening in July, and there's a lot of excitement and speculation regarding what will be shown. Microsoft has been dead last in terms of quantity and quality of their first party lineup in recent years, so of all the main platform holders at the moment, they have the most to prove. What some people suggest is that Xbox mimic Sony in focusing on AAA action-adventure, cinematic games with a focus on set-pieces. I don't think that's the right approach though. By trying to ape Sony's style, many people will just see XGS as "Discount PlayStation" rather than a publisher with a unique voice.
What I think XGS should do, is establish themselves as the sort of "Anti-PlayStation". Which means making games and genres that Sony normally doesn't cover, or taking common PlayStation first party game tropes and mechanics, and subverting them, creating something unique in the process. It's a way better strategy than trying to be something you probably will never be.
If nothing else, Xbox Game Studios needs to show us exactly who they are as a publisher. One of Microsoft's problems in the past was that they never really had much of an identity as a game publisher compared to Sony or Nintendo, a problem magnified by the Xbox One's constant software droughts.
The problem with this is that Sony's marketing is pretty squarely focused towards GAMING, while Microsoft treats gaming as a sort of side-hustle.
You can see it in their marketing....XSX seems like little more than a focus-tested self-response to all the mistakes made by the Xbox One. It's exactly what Xbox One was, except with all the inconvenient shortcomings directly addressed.
Sony is clearly looking through the lens of gamers when they market the PS5.
People were way too short-sighted when discussing the PS5's initial reveal where they got the specs and SSD info out of the way. It was nothing more than a setup for the REAL reveals.
"Cinematic" games showcase the power of hardware much better than any spec sheet ever will. And EXCLUSIVE "cinematic" games allow Sony to have an apparent edge over Xbox without actually having a stronger system.
This is why Sony will pay money for Final Fantasy 7 Remake or Demons Souls to be a timed exclusive, or market the PS5 so heavily towards "SSD Secret Sauce".
Because when people actually
see Ratchet and Clank or Spiderman or Horizon in
real time, all the Teraflop discrepancies and "Secret Sauce" discussions immediately cease, as they never mattered in the first place.
Xbox is already the Anti-Playstation.
They are
already taking a different path -- "We're EXACTLY what we were last time, except better and more convenient".
PS5's marketing this time around is -- "We're going to allow COMPLETELY DIFFERENT levels of experiences this time around".