Imagine M$ released two versions of Xbox Next in 2006:
Package 1:
Xbox Next, 1 Controller, Standard Cables, No Games
Price: $299 USD
Package 2:
Xbox Next, 1 Controller, Standard Cables, No Games
Price: $199 USD, but you have to sign up for Xbox Live for two years at $50/year (payable monthly)
Which Package would you choose? I think most consumers would opt for Package #2.
Sure, M$ would have to take the $100 hit initially, but they would slowly recoup that investment in Xbox Live subscriptions. Yes, the Xbox Live service does cost a lot to support and maintain, but its possible that those consumers who will have purchased Package #2 are buying more games because they are so into the Xbox Live experience. These incremental sales could possibly offset Live's suport costs.
I think Package 2's pricing model would sell a lot more Xbox Nexts (and possibly games) than the standalone package.
Package 1:
Xbox Next, 1 Controller, Standard Cables, No Games
Price: $299 USD
Package 2:
Xbox Next, 1 Controller, Standard Cables, No Games
Price: $199 USD, but you have to sign up for Xbox Live for two years at $50/year (payable monthly)
Which Package would you choose? I think most consumers would opt for Package #2.
Sure, M$ would have to take the $100 hit initially, but they would slowly recoup that investment in Xbox Live subscriptions. Yes, the Xbox Live service does cost a lot to support and maintain, but its possible that those consumers who will have purchased Package #2 are buying more games because they are so into the Xbox Live experience. These incremental sales could possibly offset Live's suport costs.
I think Package 2's pricing model would sell a lot more Xbox Nexts (and possibly games) than the standalone package.