Say what you will about the quality of the movie, the quality of Warners' marketing for Man of Steel was very good at promising a real event. Of course, this is going to lead to added disappointment for those who were already not too happy with the quality of Snyder's film, but that speaks very strongly to how well Warners' sold the fact they were bringing Superman back and you NEEDED to see it.
heh, I don't know, I never really got that impression myself.
They definitely sold the fuck out of TDKR ('the legend ends" and so on) but I never saw any similar "This is a major event and you need to see it!" type press for Man of Steel. Then again, I haven't had cable since 2012!