I use only face lathering, I like it a lot. Maybe your brush is too wet? Have you tried watching the video that's posted on the store page you linked to?
Nope, didn't know it existed and oddly enough it's the same video that yyzjohn posted.
Editing so as not to double post:
1) Will try a different lathering technique tonight.
2) Ordered this blade sampler pack today http://www.fendrihan.com/double-edg...-astra-merkur-derby-p-230.html?cPath=116_4_14 curious to see if I can actually notice a difference in them!
3) Anyone try this soap yet? http://shavingyeti.com/ They just launched their site, getting a bit of discussion in reddit's DE Shaving sub-redidt, /r/wicked_edge. Was going to order, but $14 to ship to Canada put me off.