He doesn't need to. He's an analyst, not a gamer.
Also, having a tournament for an unreleased and maybe unfinished fighting game is a ridicolous idea.
Well letting the press into parties etc. helps you getting attention and therefore being likeable and getting coverage I guess.
I'm not agreeing on this one (they'll lose for me but because of their blindness)
How is the invitational a bad idea? Also, the party thing is a stupid reason to say why someone "loses" E3. I think making E3 into a contest is stupid but at least wait until after the presentation before making some sort of declaration.