Microsoft's PR blunders caused Sony to re-write E3 PlayStation 4 script [E3]

it's extraordinarily rare for your primary competitor to say to you "here, have the entire marketshare. we don't care. you can have this generation for free, whatever bro", so when they do, you take that shit.
 
You'll have to explain a bit there, bud.

Unless you mean last year's presentation.

If you look at what they needed to do, blowing everybody out of the water and get them back on the xbox hype train, the presentation from MS was way too much under the radar.

Small cheap conference room, low key presentation, sure shown allot of games, but a large part was either times exclusive or a CG trailer, both sporting 2015 release dates (this goes for Sony as well)

If you are still on the fence on which console you want to buy, MS conference this year changed nothing.

Sony just continued on where they left off and I felt their presentation, even though it was not focused 100% on games, was a lot better in keeping the hype train alive by showing What's coming, where they are putting focus and present a roadmap. MS was just a bunch of games.
 
In a way I kind of wish MS had gone through with their DRM plans, only to see how badly it would have backfired on them. Their callous disregard for the majority of their audience was so fucking arrogant that it really soured me on the competency of the Xbox executive team. And I know Spencer has already massively turned it around, but that underlying doubt remains.
 
The lashback over those decisions was proper. Gaming is supposed to be fun. Lately, it seems like some companies have forgotten that because the industry can be such a gold mine.
 
Not really surprising. Leading up to E3 they were answering questions in a way that the policy they announced / went forward with is what they were going to all along.

As others have said even after MS announced their plans and then stood their ground Sony would have been stupid to not point blank address the issue in clear English.
 
This shouldn't really come across as a surprise for anyone.

Sony got really lucky with the sick burn. Microsoft pretty much handed it to them on a silver platter.

it's extraordinarily rare for your primary competitor to say to you "here, have the entire marketshare. we don't care. you can have this generation for free, whatever bro", so when they do, you take that shit.



Which is how it always goes.

If Sony hadn't made a $600 tetris-cube-of-gamedev console, I doubt Microsoft would have had the mindshare in the first place.
 
Wished Andrew would have re-written this year's E3 script as well.

Barring 15 minutes, the script was fine. I don't know why people focus so much on those 15 minutes. Bloodborne, Grim Fandango, No man's sky, MGS5 and Arkham Knight are my five most anticipated games, and they were all shown at Sony's conference. Some of you people act as if the 2014 conference was 60 minutes wonderbook and 30 minutes tv.

Edit: And although it should go without saying, obviously people have different tastes in gaming, but is there a single person here not interested in at least three of the titles I mentioned?
 
Too me it sounds less like they decided to remove DRM etc. and just changed their presentation to highlight that they didnt have DRM. To get the advantage over MS with their presentation




Then you need to read the article again. You really think they just removed DRM before E3, and change how the system ran games just like that? lol




EDIT: I see, I need to re read your post again. I agree with you!
 
Read the OP and stop embarrassing yourselves.
But reading is haardddd!
True, let's see who screws up next gen.
I'm actually really optimistic about next gen. Both Nintendo and Microsoft had really harsh blunders, and Sony just hit the stride of "give people what they want and profit". I think next gen, Sony will look back at the PS4's success and say "lets build on that" (like the PS2 did for the PS1), and Microsoft and Nintendo will come out with a much stronger message.

I think the mindset of the console manufacturers are in a really good spot right now.
 
I thought it was a given they changed their script close to the presentation. What I don't buy is some peoples assumptions that they changed their entire strategy for the platform last minute because of Microsoft.
 
Not really.

The article continues:
Sony's policies did not change at any time, House stressed, but it had become clear Sony would do well to state its position more carefully.

"All it did was make us come out and state very clearly 'the status quo has been good to us, consumers like the choice and the balance that achieves'," he concluded. "It wasn't a shift in strategy, it was just a feeling of a necessity to go out and communicate something that we just took advantage of."

Thank you. House just had the foresight to be alot more clearer. Something MS is still learning to do with the XBO. Makes sense...because many to this day still believe Sony was going to do the exact same thing. Even reading some of the responses here says this.
 
I don't get the hate for Sony presentation this year. It's a lot better than past years. Same goes for Microsoft.

That's not to say I think Nintendo approach and content stole all the limelight this year.
 
Should've been first post. Hopefully next year neither party will talk about dumb TV shit nobody cares about.

When did MS talk about TV shit this year.

E3 2014: Nintendo > Sony > Microsoft bud.

that's off topic though.

look does anyone actually believe that Sony quickly fixed their DRM? Sony just changed some stuff in the presentation to take advantage of the beating Microsoft was getting.

You've got an opinion and that's fine, but Microsoft's conference wasn't bad. If you think the other 2 were better, then great but let's stop with hyperbole.
 
H-He found out about this a week before the conference? Weren't we raising a ruckus about the problems more than a month before e3?
 
Not surprising. They made light of an opportunity, and drove home the fact that they were not going down the same dark path as Microsoft, and it paid off massively. I'd imagine pre script change there was less emphasis on the DRM stuff, because well, there shouldn't have needed to be. Should have just been business as usual on that front, but Microsoft seemed intent on changing that.
 
That's the thing though, MSFT's change was so egregiously bad that Sony changing nothing was lauded.

Yep. Sony just as easily could have done the same as microsoft and decided not to. That's at least worth acknowledging and appreciating
 
Again, I'm just struck by how poorly the message was communicated, not the message itself. I actually believe in a lot of what MS wants to do, but that PR execution.... woof.
 
They would have been stupid if they hadn't taken advantage of it, regardless of what they did or did not plan to say.
 
I think some of the people in here are reading it wrong, he's saying he rewrote the segment to make it 100% clear they weren't planning on doing it at all, to combat the headlines saying Sony would for sure do it somewhere down the line.
 
Barring 15 minutes, the script was fine. I don't know why people focus so much on those 15 minutes. Bloodborne, Grim Fandango, No man's sky, MGS5 and Arkham Knight are my five most anticipated games, and they were all shown at Sony's conference. Some of you people act as if the 2014 conference was 60 minutes wonderbook and 30 minutes tv.

Edit: And although it should go without saying, obviously people have different tastes in gaming, but is there a single person here not interested in at least three of the titles I mentioned?

It was more 30 minutes really if you combine the Powers segment and Shawn Layden's incessant waffling and overdramatic hand gestures, but otherwise I agree with you. It was a 7 out of 10 presser through and through. Poorly paced sure, but certainly not lacking for video game announcements and awesome footage, with a stone-cold megaton in Grim Fandango HD for good measure. I think some folks are way too eager to downplay the great parts and focus on that midway slump like it was the defining factor of the conference
 
Again, I'm just struck by how poorly the message was communicated, not the message itself. I actually believe in a lot of what MS wants to do, but that PR execution.... woof.
24 hour online check ins like you're a criminal, just for the privilege of playing games you bought and own, were fucked. Not being able to lend games to your friend by handing them a game disc was fucked. Not being able to transfer games to anyone except for someone who was on your friends list for 30 days was fucked. Not being able to sell or trade in games wherever you wanted was fucked.

So no. The actual policies were the problem. I agree their messaging was terrible too, but then again you can only polish a turd so much.
 
E3 2014: Nintendo > Sony > Microsoft bud.

that's off topic though.

look does anyone actually believe that Sony quickly fixed their DRM? Sony just changed some stuff in the presentation to take advantage of the beating Microsoft was getting.

You've got an opinion and that's fine, but Microsoft's conference wasn't bad. If you think the other 2 were better, then great but let's stop with hyperbole.

How on earth is it hyperbole to list the three companies in his preferred order?

I know you don't really take any thinking time when you jump in to defend MS, but you really should.
 
It's exactly the point. Nothing changed and Sony were lauded for it.

Sony wasn't lauded for "doing nothing". It was lauded because people was actually believing the "Sony will do it too" toxic thing some media outlets had been repeating for weeks.

They let the whole thing get bigger and bigger, saying nothing and giving elusive answers when people asked them if they had a similar DRM-plan in mind for their system . When they finally denied it at E3 (giving the whole problem some extra exposure) people were ready for the worst posible outcome.

Microsoft dropped the ball. But Sony were really smart using the whole problem to its benefit. If they just went the next day and said "DRM? There is no way we'll do that!" the whole thing wouldn't have been as big.
 
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